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Event Branding & Marketing Materials

Cool Girls, Inc.
Atlanta, GA, USA
Cool Girls, Inc.
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Cool Girls, Inc.
Atlanta, GA, USA

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Cause
Youth development
Skills
Graphic design Marketing

Posted November 29th

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Event Branding & Marketing Materials

Project details

What we need
  • A branded theme for a specific event based on the Organization's existing visual brand identity
  • Materials for the event including, but not limited to, invitations, email designs, graphics for social media, digital flyers, presentation design, and signage
  • Assets and branding guidelines for use in other materials (if applicable)
  • Note: This project does not include the production or printing of physical materials
What we have in place
  • We currently have examples from previous years, which should make it easy for you to get started. We also have ideas and 30 year logo, and the ability to provide any other information you need.
How this will help
This project will save us $4,586 , allowing us to Stay in pur budget. This will also allow more of our budget to focus on the girls to provide them with better programming.

The designs that are created will be used for our annual Hot Pink Party which is our largest fundraiser of the year. We honor our Cool Woman, Cool Girl and Volunteer of the Year. The main theme of this event is Cool Girls Become Cool Women. This is also the 30th anniversary of our organization.

Project plan

P
Prep: Communicating Inputs & Brainstorming
  • Volunteer Manager provides Professional with brand assets (logos, taglines, etc…), visual brand guidelines and any existing assets or inspiration related to the event
  • Professional and Volunteer Manager meet to discuss goals of the event, the audience being targeted and any other relevant information
  • Professional and Volunteer Manager brainstorm branding theme and the scope of materials needed for the event
  • Note: If additional help is needed for a large set of materials, consider posting additional design projects to involve more professionals
1
Milestone 1: Finalize Branding Theme
  • Professional develops three branded themes to share with the Organization along with some example design approaches to gain alignment with the Volunteer Manager
  • Volunteer Manager decides on a theme and provides feedback on design direction
2
Milestone 2: Preliminary Materials Design and Feedback
  • Professional creates initial designs and sends to Organization for up to 2 rounds of review and feedback for each material
  • Volunteer Manager provides Professional with detailed feedback
  • Volunteer Manager provides Professional with all final assets, copy and direction for final designs
3
Milestone 3: Final Design
  • Professional finalizes designs, prepares the files, exports them in the required formats and delivers them to the Organization
  • Professional advises on best practices for each element (ex: optimized versions of designs for printed materials vs. social media graphics)
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About the org

Cool Girls, Inc.
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Cause
Youth development
Posted by
EB
Ebony B.

Volunteer Director

Our mission

Cool Girls is dedicated to the self empowerment of girls and inspires them to change their world. Our community partners , mentors and volunteer networks supports girls in all aspects of their development- breaking the cycles of poverty, low self-esteem, and teen pregnancy. Our life skill programs develop girls into confident women through education and exposure to a broader world of opportunity.

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