Social Media Plan

Help CEFGA * A social media plan to help it develop a presence in the digital sphere through social media sites like Facebook, Twitter, and others.
CEFGA
Atlanta, GA, USA
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CEFGA
Atlanta, GA, USA

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Posted November 28th

Project details

What we need
  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization
What we have in place
  • We currently have a social media presence through Facebook, Twitter & Linkedin, which should make it easy for you to get started. We also have a dedicated full-time staff of eight individuals focused on the Construction Ready Program, and the ability to provide any other information you need.
How this will help
This project will save us $6,632 , allowing us to Train and place more metro Atlanta residents into meaningful, rewarding careers in the construction industry.

Construction Ready is a nationally-recognized program that helps people who are unemployed or underemployed find a long-term, living wage career in the construction industry. Construction Ready provides the necessary training, credentials and connections to employers. The program has a 95% placement rate. And all at no cost to the individual job-seeker. In order to make the program more visible and more known to potential candidates in metro-Atlanta and to ultimately impact more people through Construction Ready, we are seeking to develop an aggressive social media plan.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan with Professional
  • Volunteer Manager grants Professional access to existing social media accounts
1
Milestone 1: Analysis and Feedback
  • Professional conducts a thorough analysis of existing social media accounts
  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates
2
Milestone 2: Document Creation
  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
3
Milestone 3: Final Deliverables
  • Professional delivers final document with advice on how to implement plan over the next few months
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About the org

CEFGA
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Our mission

CEFGA promotes the construction industry as a career by supporting construction and training programs, and job placement of work ready people throughout Georgia. We are building the construction industry one person at a time.

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