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Matched with Alison M
Matched with
Alison M.

Copywriting

Help Philadelphia Hospitality express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
Philadelphia Hospitality
Philadelphia, PA, USA

Posted November 28th

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Project Details

What We Need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, one-pager/fact sheet, or fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional Details

Would like to pitch digital and print to publish a story from the perspective of someone who has experienced one of our tours to define who we are, what we do and who is our target audience. Need to tell our story on social media channels, digital shelter pubs and industry print pubs.

What We Have In Place
  • We currently have We have a website, social media, and small list of press, which should make it easy for you to get started. We also have copy and resources, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to save money we don't have, reach our target, support our mission and better position us for success, and help us survive.

Need to define our product to our potential audience as well as define why use us as opposed to another tour operator. This is create lead generation which will help to generate inquiries and hopefully booked business.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

Our Mission

To establish Philadelphia as a premiere destination for cultural and historical travel.

What We Do

We are a unique tour operator that showcases the finest Philadelphia has to offer.

We specialize in exclusive tours of museums & historical treasures; thoughtful gardens; sacred spaces and religious sites; and a rich collection of literary assets.

Our seasoned professionals create distinctive tours of the Philadelphia region for associations, cultural, corporate and professional groups.

Our innovative team custom-designs unparalleled single and multi-day tours that are relaxed, fun, informative, personally enriching and authentic.

We:
~Arrange individual or group arrival, departure, and event transportation
~Place hotel and dining accommodations
~Provide expert guides (multi-lingual and multi-cultural)
~Have access to private clubs and residences, exquisite gardens, and prestigious art and antique collections
~Offer premier concierge services

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