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Google Ads Set Up

Help African American Firefighter Museum make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
African American Firefighter Museum
Los Angeles, CA, USA
African American Firefighter Museum
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African American Firefighter Museum
Los Angeles, CA, USA

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Digital marketing Search engine marketing

Posted January 4th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

Set up Integration between Google AdWords and Google Analytics

What we have in place
  • We currently have new operating model goals, website, budget, and a volunteer, which should make it easy for you to get started. We also have a volunteer, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to fund museum collections preservation.

Effective campaigns, coupled with Google Analytics, will drive additional traffic to our website/social media, increase visitorship, and increase awareness of our expanded museum experience and educational products.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

African American Firefighter Museum
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Causes
Education Arts & culture Diversity & inclusion
Posted by
MB
Michelle B.

President, Board of Directors

Our mission

Collect, conserve and share the heritage of African-American Firefighters through collaboration and education.

Testimonials

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