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Google Analytics Set Up & Training

Help African American Firefighter Museum track activity on their website to get a clear sense of how visitors access and learn about their products and services.
African American Firefighter Museum
Los Angeles, CA, USA
African American Firefighter Museum
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African American Firefighter Museum
Los Angeles, CA, USA

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Education
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Data analysis Digital marketing Information technology

Posted December 19th

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Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
What we have in place
  • We currently have a webmaster and Board member w/ Google access, which should make it easy for you to get started. We also have an understanding of the type of data we want, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to enhance visitor experience by: printing literature that supports the new offerings; expanding associated exhibits; and preserving the collection items significant to new museum offerings.

We are expanding our museum experience offerings and programs. We would like to engage the Los Angeles cultural tourism market. Analytics coupled with proper messaging will help us extend our reach and expand our audience. We believe this will support an increase in museum visits and help us to execute our mission of sharing the heritage of African-American firefighters with a broader audience.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

African American Firefighter Museum
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Causes
Education Arts & culture Diversity & inclusion
Posted by
MB
Michelle B.

President, Board of Directors

Our mission

Collect, conserve and share the heritage of African-American Firefighters through collaboration and education.

Testimonials

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