Communications Strategy
Communications Strategy
Project details
What we need
- A review of Organization's communications goals and target audiences
- Identification of appropriate timeline and implementation approach based on goals and audience
- Messaging guidelines (with examples) based on audience and delivery methods
- Outline of necessary steps for implementation
Additional details
We are looking to communications strategy that accomplishes the following:
Amplify our work in Oakland (people don't know we're here)
Amplify the work of our partners
Increase communication between and among our partners
We need a manageable communications plan that
Results in a realistic concise communications plan that is easy to follow by our all part-time staff
Promotes the work and activity of our organization
Promotes and amplifies the work of our partner organizations
Creates a greater awareness of the OPC in Oakland
Asserts key OPC staff as thought leaders on important
What we have in place
- We currently have some guidelines and goals for forming a strategy, which should make it easy for you to get started. We also have a database of 1500+ activists and a modest following on Facebook, and the ability to provide any other information you need.
How this will help
This project will save us $5,422 , allowing us to focus our work on actually COMMUNICATING (or, evangelizing) the work of peace we dream of and actively work toward.
A lean, scalable, and realistic communication plan will help us effectively get the word out about the peace-making work being done in Oakland not only by the OPC but by our 35+ Oakland-rooted partners. As a frame for this collective of peace and justice organizations, we're only as effective as the amplification we're able to generate for them.
Project plan
Our mission
The Oakland Peace Center provides needed space, hosts collaborative events and trainings, and creates a network of emotional and spiritual support for the 30+ organizations who partner in its work. These organizations pursue access, opportunity, justice, and inner peace throughout the Bay Area each in their own way. They can turn to the Oakland Peace Center to fortify and amplify these efforts through solidarity and cross-pollination. The OPC inspires these organizations to participate in a vision larger than that of any individual or member organization.
What we do
We provide affordable space in the midst of the displacement crisis that particularly affects POC-led nonprofits.
We do cultural preservation programming through the arts.
We provide capacity-building support to small nonprofits.
We amplify the work of our partner organizations so our community can engage in the work of ending violence with great organizations they might not know about otherwise.