Brand Messaging
Green Card Voices
Brand Messaging
Project details
What we need
- Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
- Creation of taglines and talking points to help the Organization communicate clearly and concisely
- Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
- We currently have a mission statement and vision, which should make it easy for you to get started. We also have an ED who has a clear idea of how she wants the org represented, and the ability to provide any other information you need.
How this will help
This project will save us $3,600 , allowing us to record more 15 stories, make more partnerships, and uplift immigrant voices around the country.
We are a rapidly expanding organization! As we take on new interns, program associates, volunteers, etc. we need a document that outlines how our organization should be represented. Additionally, we are in the process of creating a new website, so having a plan for consistent and clear messaging is essential for our multi-media platform.
Project plan
Posted by
Anna Z.
Operations and Communications Assoc.
Our mission
Green Card Voices is a non-profit organization that records and shares first person narratives of America's immigrants. We work to facilitate a better understanding between immigrant and non-immigrant communities through the art of storytelling.
Our dynamic, multimedia materials are designed to empower a variety of educational institutions, community groups and individuals alike to acquire first-person perspectives about immigrants' lives, increasing the appreciation of the immigrant experience in America.
What we do
We're traveling the country and listening to those with the courage to share their journey, documenting each story in an authentic and unbiased way. America has 43 million immigrants, and Green Card Voices works to share their diverse stories and experiences, to show the incredible breadth of the immigrant population. Once recorded, these stories are shared via our website and social media platforms, as well as in books and traveling exhibits.
Immigrants have played a vital role at each turn in our nation's history, and they continue to do so today. By sharing these stories, we can instill a sense of pride in our nation's immigrant population and thank them for all of their contributions.
