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Event Branding & Marketing Materials

The Village Method
Union City, CA, USA
The Village Method
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The Village Method
Union City, CA, USA

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Cause
Youth development
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Graphic design Marketing

Posted November 19th

Event Branding & Marketing Materials

Project details

What we need
  • A branded theme for a specific event based on the Organization's existing visual brand identity
  • Materials for the event including, but not limited to, invitations, email designs, graphics for social media, digital flyers, presentation design, and signage
  • Assets and branding guidelines for use in other materials (if applicable)
  • Note: This project does not include the production or printing of physical materials
Additional details

We have a very special event coming up on January 11th wherein The Village Method is hosting a community convening. We have a premier guest speaker, youth and family presentations, support from local politicians and community leaders/clergy. This event has the potential of being life altering and narrative changing for the entire SF Bay Area. There will be approximately 100-150 attendees and the event will take place at a local university. It is a closed event by invite only and each attendee will take part in 4 follow up meetings.

What we have in place
  • We currently have information for the event and general content, which should make it easy for you to get started. We also have some brochures, pictures, one pagers, and the ability to provide any other information you need.
How this will help
This project will save us $4,586 , allowing us to channel this funding into the operations of our organization and support more youth and families.

Our organization is entering our 5th year!!! We're officially staking our claim in the space of social justice, advocacy and meaningful action by kicking off this event in 2019. It will attract investors, corporate funding and a greater level of awareness of the challenges our community is facing. Finally, this work will further establish The Village Method as an anchor organization in the region.

Project plan

P
Prep: Communicating Inputs & Brainstorming
  • Volunteer Manager provides Professional with brand assets (logos, taglines, etc…), visual brand guidelines and any existing assets or inspiration related to the event
  • Professional and Volunteer Manager meet to discuss goals of the event, the audience being targeted and any other relevant information
  • Professional and Volunteer Manager brainstorm branding theme and the scope of materials needed for the event
  • Note: If additional help is needed for a large set of materials, consider posting additional design projects to involve more professionals
1
Milestone 1: Finalize Branding Theme
  • Professional develops three branded themes to share with the Organization along with some example design approaches to gain alignment with the Volunteer Manager
  • Volunteer Manager decides on a theme and provides feedback on design direction
2
Milestone 2: Preliminary Materials Design and Feedback
  • Professional creates initial designs and sends to Organization for up to 2 rounds of review and feedback for each material
  • Volunteer Manager provides Professional with detailed feedback
  • Volunteer Manager provides Professional with all final assets, copy and direction for final designs
3
Milestone 3: Final Design
  • Professional finalizes designs, prepares the files, exports them in the required formats and delivers them to the Organization
  • Professional advises on best practices for each element (ex: optimized versions of designs for printed materials vs. social media graphics)
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About the org

The Village Method
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Causes
Youth development Civil rights Education
Posted by
Mark G
Mark G.

Volunteer manager

Our mission

To develop a sustainable academic pipeline for underserved (K-16) youth of African ancestry and engage families in the work of building our community.

What we do

We foster an environment of academic excellence, cultivate parent leadership, sponsor community engagement, promote healthy living and advocate for socio-economic mobility.

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