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Matched with Yuan L
Matched with
Yuan L.

Marketing Strategy

Help The Time In Children's Arts Initiative * Advice on how to “market” the organization with limited resources * A plan on how to broaden its reach and support base * Instruction on what are and how to utilize the most...

Posted October 17th

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Project Details

What We Need
  • A written summary of the Organization's marketing goals and target audiences
  • A list of key marketing channels that will yield the highest return on investment, with rationale
  • Specific tactics the Organization can use to leverage the identified marketing channels
  • Messaging guidelines for the channels identified, including specific key messages (if needed)
  • A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
Additional Details

We are seeking experts who can help us understand our different audiences and create targeted messaging to appeal to these groups. We are also looking to reach out to new potential partners and donors who are mission-aligned and have a passion for the arts, opera, and/or education. A marketing professional could ideally help us understand new channels to reach out to donors and how best to appeal to them, what channels we are underutilizing and where our efforts might not be yielding the best returns.

What We Have In Place
  • We currently have grant application materials and email templates we use, which should make it easy for you to get started. We also have social media accounts on all platforms and a social media audit of analytics, and the ability to provide any other information you need.
How This Will Help
This project will save us $11,198 , allowing us to follow a plan to gain name recognition and ask more, new funders for larger grants.

Time In has been in existence for 12 years and in order to ensure sustainability of programming into the future, we believe it is important to raise the profile of our organization to bring in more foundations and donors who are willing to make bigger grants so that we can grow as an organization. Hi!Art, the for-profit arts program that Time In is a replica of, garnered lots of press attention and was ranked Best of New York. We need Time In to have that same brand recognition in order to foster a strong base of funders.

Project Plan

P
Prep: Information Sharing and Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identification of Marketing Channels
  • Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the channels identified
  • Professional incorporates Volunteer Manager’s feedback and finalizes channels
2
Milestone 2: Strategy Finalization
  • Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the draft
  • Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
  • Volunteer Manager provides feedback to the Professional on the metrics
  • Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy
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About The Org

Posted by
Cyndie B.

Founder & Executive Director

Our Mission

The Time In Children's Arts Initiative will transform the lives and learning of chronically disadvantaged public school children, ensuring that equality, opportunity and access - to the arts and through the arts - become staples of public education.

What We Do

The Time In Children's Arts Initiative has worked, since 2006, to transform the lives and learning of New York City's youngest and most at-risk public school children. An awardee of the renowned Maxine Greene Foundation for its groundbreaking work in arts-education, supported by the New York Community Trust and The Catalog for Giving, Time In's tripartite aesthetic, intellectual and social-emotional programming - provides a powerful antidote to the debilitating inequities that children living in high-risk, chronically impoverished communities struggle with daily. An ongoing part of the normal school day for hundreds of New York's most disadvantaged public elementary school children TimeIn recreates the Best of NY, HiArt! program, which for 20 years has served the children of some of the world's most privileged families -- from David Bowie and Hugh Jackman to Rupert Murdoch and Mort Zuckerman - as well as in residencies at The Hollingworth Center for Gifted Education (Teacher's College), and the Speyer Legacy School for exceptionally gifted children.

Beginning with 30 kindergarteners from Harlem's failing Family Academy in 2006, TimeIn was founded on the belief that life-long learners and leaders emerge not from punitive time outs, but from effective participation in the real world. Every child, regardless of socio-economic background is entitled to a thoughtfully crafted, arts-enriched education in which each individual child's talents and needs are recognized, and the support for greater creativity, intelligence, self-esteem and a brighter, better future is more than just a promise.

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