Email Campaign Set Up

Help Senior & Disability Action * Building a toolkit to implement an email marketing campaign * Best practices on sending and monitoring email marketing campaigns going forward * Best practices around creating…
Senior & Disability Action
San Francisco, CA, USA
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Senior & Disability Action
San Francisco, CA, USA

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Posted November 16th

Project details

What we need
  • Creation of an email marketing campaign (a series of up to four emails) from scratch, or an overhaul of an existing campaign, in an established email marketing service, such as: Mailchimp, Campaign Monitor, Constant Contact, etc.
  • Training on how to successfully update, send and monitor an email marketing campaign
Additional details

We use mailchimp and would love ideas on making our email catchier for Giving Tuesday and end-of-year fundraising.

What we have in place
  • We currently have an old email template and a sample from last year, which should make it easy for you to get started. We also have 800+ people on our email list and 840 likes on our facebook page, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to fight harder for tenant rights, pedestrian safety, and health care for all.

We have recently grown our email list, and we know people are excited about the grassroots community work we're doing. We need to convey this work and turn people into donors! We are a senior and disability organization, and many of our members and donors rely on print. But we're trying to drag ourselves into the modern era with a classy online presence too.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager distributes key information to Professional, including purpose of the campaign, target audience, and existing email marketing practices (if applicable)
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
1
Milestone 1: Analysis and Recommendations
  • Professional provides initial suggestions, including a suggested email format and web-host (e.g., Mailchimp, Campaign Monitor, Constant Contact)
  • Volunteer Manager provides feedback and shares content for the campaign, including photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager discuss timeline for creation and align expectations
2
Milestone 2: Draft Email Marketing Campaign
  • Professional delivers first draft
  • Volunteer Manager provides feedback, which is incorporated
3
Milestone 3: Wrap-up and Learning
  • Professional delivers final draft
  • Professional trains selected staff member on how to implement and monitor the campaign, including: editing the content, scheduling the emails, creating and segmenting a list of recipients, and monitoring campaign progress
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About the org

Senior & Disability Action
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Our mission

We mobilize and educate seniors and people with disabilities to fight for individual rights and social justice. Through individual support and collective action, we work together to create a city and world in which seniors and people with disabilities can live well and safely.

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