Website Audit

Housing & Homelessness

By Michael B.

Director of Marketing

Posted Nov 15, 2018

This project was


Nov 27, 2018

Matched with:

Daniel C.

This project will save us $5,767 , allowing us to not increase our marketing budget to a point it would interfere with programming for our kids.

What We Need

  • Feedback on the current website’s layout, user functionality, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals

Additional Details

Some of our pages are SEO optimized and doing extremely well. Others seem to not perform as well, and or seem clunky to use. We have completed a tightening up of the existing menu structure and our main pages, but could use advice on improvement. We are also using an older WordPress template and would like guidance on streamlining in preparation for a website overhaul.

How This Will Help

Our website traffic is extremely important, and building a more efficient website will be a large component in expanding our reach. Our current website does well with traffic, but the user experience can improve by leaps and bounds. We are trying to determine if the solution is a new WordPress template, a complete site redesign, or updating our existing template to function better.

What We Have In Place

We currently have access to our Wordpress, which should make it easy for you to get started. We also have Google Analytics, and the ability to provide any other information you need.

Fun Fact

We help kids everyday and watch them grow. We have the best jobs in the world!

  • Location: Remote (work anywhere)

Project Steps

Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Initial Review and Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
Prerequisites for Professional
  • Understanding of web design, web development and data analysis
Prerequisites for Organization
  • Clear goals and understanding of your target audiences for your website
  • Ability to provide information needed to make an assessment (e.g. data on site traffic, online user profiles)
  • If using Google Analytics, ability to provide past reports
  • Staff member responsible for website management who is also ready to prioritize this project

Our Mission

Ocean's Harbor House is dedicated to assisting homeless, runaway, abused, neglected, and abandoned youth ages 10-21. Our mission is to provide a safe haven and caring environment for vulnerable youth to enable them to unlock their potential and learn skills that will empower them to build healthier lives, relationships, and futures.

What We Do

- Create and support services that will help youth transition safely to adulthood and lead healthy, productive lives. - Alleviate the problems of runaway, homeless and abused youth. - Reunite youth with their families and encourage the resolution of intra-familial problems. - Strengthen family relationships by promoting safe, stable living conditions for the youth. - Identify resources in the community and develop placement options for the youth that are homeless. - Develop services that embrace diversity and provide opportunities for youth to fully participate in the planning and implementation of programs which affect their lives, their families and their communities. - Be a voice for youth and families in need through community awareness, public education and advocacy activities.

Housing & Homelessness Human Services Youth Development
Daniel is an absolute professional. He was able to work quickly and efficiently, plus provided valuable insights to our website audit. We are extremely grateful for his efforts and passion for web design. I would highly recommend him for projects in the future.
Michael Bucca
Michael B.

Project Manager

Website Audit Project

Working with Ocean's Harbor House was a really enjoyable experience and I am happy to have used them as my service I was able to volunteer for!
Daniel Craven
Daniel C.