Social Media Plan

Disease & Medical Research

This project is

In Progress

Matched with:

Sheldon G.

This project will save us $4,212 , allowing us to Get the word out about Brain Aneurysms and focus our fundraising efforts on providing Brain Aneurysm awareness.

What We Need

  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization

How This Will Help

The success of our organization depends on building awareness about our existence and our cause. Without your help, we cannot put together an amazing social media presence and plan. Your skills will empower us to have a larger presence on social media and spread awareness.

What We Have In Place

We currently have a facebook page and a brand new instagram page, which should make it easy for you to get started. We also have a dedicated board member for this project, and the ability to provide any other information you need.

Fun Fact

We have 4 board members that are all super passionate about Brain Aneurysm awareness.

  • Location: Remote (work anywhere)

Project Steps

Prep: Distribution of Prep Materials
  • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan with Professional
  • Volunteer Manager grants Professional access to existing social media accounts
Milestone 1: Analysis and Feedback
  • Professional conducts a thorough analysis of existing social media accounts
  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates
Milestone 2: Document Creation
  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
Milestone 3: Final Deliverables
  • Professional delivers final document with advice on how to implement plan over the next few months
Prerequisites for Professional
  • Background in social media, online marketing, or communications
  • Deep understanding of social networking sites and how to build a following
  • Understanding of the variances in appropriate tone and messaging on different social media platforms
Prerequisites for Organization
  • A dedicated staff member willing to learn and sustain a social media presence
  • Ideas about key messages you need to convey and to what audiences
  • Access to existing social media accounts

Our Mission

The main mission of The Worst Headache is to provide Brain Aneurysm awareness and support.