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Communications Strategy

Help Wangari Maathai Foundation design a communications strategy tailored to the Organization’s goals and key audiences, and an implementation plan that works with their available budget and staff capacity.
Wangari Maathai Foundation
00100 Helsinki, Kenya
Wangari Maathai Foundation
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Wangari Maathai Foundation
00100 Helsinki, Kenya

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Cause
Youth development
Skills
Communications Writing

Posted November 9th

Communications Strategy

Project details

What we need
  • A review of Organization's communications goals and target audiences
  • Identification of appropriate timeline and implementation approach based on goals and audience
  • Messaging guidelines (with examples) based on audience and delivery methods
  • Outline of necessary steps for implementation
What we have in place
  • We currently have a communications plan, which should make it easy for you to get started. We also have 3,422 Instagram followers, 8,206 Twitter Followers, 73,609 facebook followers, and the ability to provide any other information you need.
How this will help
This project will save us $5,422 , allowing us to Invest more in the program development process.

As an Organization focusing on young people, knowing how to effectively communicate with them is vital. Hence, the need for a solid communication strategy. This is why this project is important to us.

Project plan

P
Prep: Project Goals, Timeline, and Process Established and Initial Information Distributed
  • Volunteer Manager outlines any current communications activities and strategies
  • Volunteer Manager shares any existing communications materials
  • Volunteer Manager shares the perceived strengths and weakness of existing communications plan and materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Professional Creates First Draft of the Communications Strategy and Volunteer Manager Provides Feedback
  • Professional creates a first draft of the Communications Strategy and shares it with the Volunteer Manager
  • Volunteer Manager reviews draft of the Communications Strategy, and provides feedback to the Professional
2
Milestone 2: Finalized Communications Strategy Delivered to the Organization
  • Professional incorporates Volunteer Manager’s feedback and creates a final draft of the Communications Strategy
  • Professional delivers final strategy to the Organization and provides recommendations for the Organization on implementation, based on staff capacity and budget
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About the org

Wangari Maathai Foundation
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Cause
Youth development
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Wangari Maathai Foundation (.

Volunteer manager

Our mission

To advance the legacy of Prof. Wangari Maathai by nurturing a culture of purpose and integrity that inspires courageous leadership

What we do

WMF’s mission is to advance and integrate the legacy of Prof. Wangari Maathai by nurturing a culture of purpose and integrity that inspires courageous leadership in order to achieve social transformation at both the personal and institutional levels. WMF recognizes that because young people will play a profound role in shaping the nation’s future, a moulding of core values and modelling of courageous leadership skills amongst them is necessary and critical to remedy Youth apathy, powerlessness and disillusionment and to engage young people to take positive values beyond lip service.
WMF has designed a Courageous Leadership Initiative that is credibly and demonstrably able to foster a culture of courageous leadership among Kenya’s children and Youth. This will be delivered through two innovative programs:
(a) En-Courage Leadership Program
The En-Courage Leadership Initiative will help Kenyan youth (18-35 year olds) understand and adopt courageous leadership, underpinned by the values of integrity and life of purpose.
Overall Objective: To initiate a process of rapid improvement of the leadership capacity of Kenya’s young people by nurturing a culture of purpose, integrity and courage.
Prospective activities to achieve the objective: leadership modelling, training, mentoring, best practice exchange visits, and experiential learning.
(b) WanaKesho Program
The program will target and nurture 10-17 year old Kenyan children to be ambassadors for change and agents of personal responsibility, inspired by the life and work of Prof. Wangari Maathai.
Overall Objective: To instil the values of courage, integrity and life of purpose at the earliest age possible and to nurture these values through adulthood.
Prospective activities to achieve the objective: WMF will develop concepts around different media – such as e-clubs, books, board games, animation, interactive entertainment, and computer platform applications – that are geared towards children to teach and continue the messages of Prof. Wangari Maathai. There will also be activities nationwide to spread and improve values-based education among children.
Specifically, by 2020, the Foundation intends to have created a holistic leading leadership forum focused on Kenyan youth and children that educates, empowers, and engages them to grow into actively responsible citizens, thus leading them to act on socio-economic issues such as combatting corruption, job creation, civic engagement, conservation, and national cohesion.

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