Project

E-Newsletter

Youth Development

This project will save us $2,034 , allowing us to Pay our automated email marketing and internet service providers for the whole year.

What We Need

  • Creation of an E-Newsletter from scratch, or an overhaul of an existing one
  • Training on how to input content into a template

How This Will Help

The newsletter will help the Foundation report and update the stakeholders, Board Members, Target audience and potential donors of our progress on specific projects in progress and/or completed as well as achievements (if any).

What We Have In Place

We currently have three previous newsletters which should make it easy for you to get started. We also have and an eager team of two and the ability to provide any other information you need.

Fun Fact

We have a big brand (Wangari Maathai) and a very small and eager team of two. We would like our newsletter to be enticing, eye-catching and educative.

  • Estimated Time
    Volunteers: 8-12 hours over 1-2 weeks
    Organizations: 3-4 hours
  • Location: Remote (work anywhere)
  • Requirements: This project may require a short interview with the organization. If the organization wants to request an interview with you, you'll receive an email from Catchafire with instructions to schedule a call.

Project Steps

Prep: Distribution of Prep Materials
  • Volunteer Manager distributes key information to Professional, including purpose of the E-Newsletter, target audience, and existing E-Newsletter distribution practices (if applicable)
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
Milestone 1: Analysis and Recommendations
  • Professional provides initial suggestions, including a suggested e-newsletter format and web-host (e.g., Mailchimp, Campaign Monitor)
  • Volunteer Manager provides feedback and shares content for the newsletter including photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager discuss timeline for creation and align expectations
Milestone 2: Draft E-Newsletter
  • Professional delivers first draft
  • Volunteer Manager provides feedback, which is incorporated
Milestone 3: Wrap-up and Learning
  • Professional delivers final draft
  • Professional trains selected staff member on how to use the template for future newsletters
  • Professional and Volunteer Manager determine frequency of newsletters based on existing best practices, bandwidth and ability to source new content
Prerequisites for Professional
  • Experience in online marketing
  • Excellent writing and communication skills
Prerequisites for Organization
  • Dedicated staff member to sustain the regular production and distribution of your E-Newsletter
  • E-mail distribution list
  • Note: If graphic design is needed, you should have your own resource or plan to engage a Catchafire Design Professional.

Our Mission

To advance the legacy of Prof. Wangari Maathai by nurturing a culture of purpose and integrity that inspires courageous leadership

What We Do

WMF’s mission is to advance and integrate the legacy of Prof. Wangari Maathai by nurturing a culture of purpose and integrity that inspires courageous leadership in order to achieve social transformation at both the personal and institutional levels. WMF recognizes that because young people will play a profound role in shaping the nation’s future, a moulding of core values and modelling of courageous leadership skills amongst them is necessary and critical to remedy Youth apathy, powerlessness and disillusionment and to engage young people to take positive values beyond lip service. WMF has designed a Courageous Leadership Initiative that is credibly and demonstrably able to foster a culture of courageous leadership among Kenya’s children and Youth. This will be delivered through two innovative programs: (a) En-Courage Leadership Program The En-Courage Leadership Initiative will help Kenyan youth (18-35 year olds) understand and adopt courageous leadership, underpinned by the values of integrity and life of purpose. Overall Objective: To initiate a process of rapid improvement of the leadership capacity of Kenya’s young people by nurturing a culture of purpose, integrity and courage. Prospective activities to achieve the objective: leadership modelling, training, mentoring, best practice exchange visits, and experiential learning. (b) WanaKesho Program The program will target and nurture 10-17 year old Kenyan children to be ambassadors for change and agents of personal responsibility, inspired by the life and work of Prof. Wangari Maathai. Overall Objective: To instil the values of courage, integrity and life of purpose at the earliest age possible and to nurture these values through adulthood. Prospective activities to achieve the objective: WMF will develop concepts around different media – such as e-clubs, books, board games, animation, interactive entertainment, and computer platform applications – that are geared towards children to teach and continue the messages of Prof. Wangari Maathai. There will also be activities nationwide to spread and improve values-based education among children. Specifically, by 2020, the Foundation intends to have created a holistic leading leadership forum focused on Kenyan youth and children that educates, empowers, and engages them to grow into actively responsible citizens, thus leading them to act on socio-economic issues such as combatting corruption, job creation, civic engagement, conservation, and national cohesion.