This project is in progress
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Matched with Christina B
Matched with
Christina B.

E-Newsletter

Help Wangari Maathai Foundation * Building a toolkit to implement a recurring e-newsletter * A strategy on how to create and distribute its e-newsletter
Wangari Maathai Foundation
00100 Helsinki, Kenya

Posted November 9th

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Project Details

What We Need
  • Creation of an E-Newsletter from scratch, or an overhaul of an existing one
  • Training on how to input content into a template
What We Have In Place
  • We currently have three previous newsletters, which should make it easy for you to get started. We also have and an eager team of two, and the ability to provide any other information you need.
How This Will Help
This project will save us $2,397 , allowing us to Pay our automated email marketing and internet service providers for the whole year.

The newsletter will help the Foundation report and update the stakeholders, Board Members, Target audience and potential donors of our progress on specific projects in progress and/or completed as well as achievements (if any).

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager distributes key information to Professional, including purpose of the E-Newsletter, target audience, and existing E-Newsletter distribution practices (if applicable)
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
1
Milestone 1: Analysis and Recommendations
  • Professional provides initial suggestions, including a suggested e-newsletter format and web-host (e.g., Mailchimp, Campaign Monitor)
  • Volunteer Manager provides feedback and shares content for the newsletter including photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager discuss timeline for creation and align expectations
2
Milestone 2: Draft E-Newsletter
  • Professional delivers first draft
  • Volunteer Manager provides feedback, which is incorporated
3
Milestone 3: Wrap-up and Learning
  • Professional delivers final draft
  • Professional trains selected staff member on how to use the template for future newsletters
  • Professional and Volunteer Manager determine frequency of newsletters based on existing best practices, bandwidth and ability to source new content
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About The Org

Posted by
Irene K.

Volunteer Manager

Our Mission

To advance the legacy of Prof. Wangari Maathai by nurturing a culture of purpose and integrity that inspires courageous leadership

What We Do

WMF’s mission is to advance and integrate the legacy of Prof. Wangari Maathai by nurturing a culture of purpose and integrity that inspires courageous leadership in order to achieve social transformation at both the personal and institutional levels. WMF recognizes that because young people will play a profound role in shaping the nation’s future, a moulding of core values and modelling of courageous leadership skills amongst them is necessary and critical to remedy Youth apathy, powerlessness and disillusionment and to engage young people to take positive values beyond lip service.
WMF has designed a Courageous Leadership Initiative that is credibly and demonstrably able to foster a culture of courageous leadership among Kenya’s children and Youth. This will be delivered through two innovative programs:
(a) En-Courage Leadership Program
The En-Courage Leadership Initiative will help Kenyan youth (18-35 year olds) understand and adopt courageous leadership, underpinned by the values of integrity and life of purpose.
Overall Objective: To initiate a process of rapid improvement of the leadership capacity of Kenya’s young people by nurturing a culture of purpose, integrity and courage.
Prospective activities to achieve the objective: leadership modelling, training, mentoring, best practice exchange visits, and experiential learning.
(b) WanaKesho Program
The program will target and nurture 10-17 year old Kenyan children to be ambassadors for change and agents of personal responsibility, inspired by the life and work of Prof. Wangari Maathai.
Overall Objective: To instil the values of courage, integrity and life of purpose at the earliest age possible and to nurture these values through adulthood.
Prospective activities to achieve the objective: WMF will develop concepts around different media – such as e-clubs, books, board games, animation, interactive entertainment, and computer platform applications – that are geared towards children to teach and continue the messages of Prof. Wangari Maathai. There will also be activities nationwide to spread and improve values-based education among children.
Specifically, by 2020, the Foundation intends to have created a holistic leading leadership forum focused on Kenyan youth and children that educates, empowers, and engages them to grow into actively responsible citizens, thus leading them to act on socio-economic issues such as combatting corruption, job creation, civic engagement, conservation, and national cohesion.