Social Media Plan

for  Haven Health
Berkeley, CA, USA
Posted by
Catherine S.


Posted Date
Nov 8, 2018
Virtual volunteer opportunity
Impact statement
This project will save us $6,632 , allowing us to Launch our social enterprise and bring health and happiness to more people.

Project Details

What We Need
  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization
Additional Details

We'd love to get guidance on how to use social media to differentiate ourselves from other wellness brands.

What We Have In Place
  • We currently have pitch decks and a brand vision, which should make it easy for you to get started. We also have a great attitude, and the ability to provide any other information you need.
How This Will Help

We're building Haven Health from scratch and want to be sure that our brand comes through on social media. This will be really important as we pitch investors on our ability to attract customers and connect with them through our communications and marketing. We have experience using social media for organizations, but want a fresh take on how to use which channels to set us up for influencer partnerships in the future.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan with Professional
  • Volunteer Manager grants Professional access to existing social media accounts
Milestone 1: Analysis and Feedback
  • Professional conducts a thorough analysis of existing social media accounts
  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates
Milestone 2: Document Creation
  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
Milestone 3: Final Deliverables
  • Professional delivers final document with advice on how to implement plan over the next few months
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About The Org

Our Mission

To empower women to reduce chronic stress and gain self-awareness through holistic health lifestyle management

What We Do

We help individuals shift their mindset on health & lifestyle with tools, education, and customized action plans. We hold workshops and are building an online tool, with the ultimate vision to rebuild community centers based on holistic health & wellness.

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