This project was completed on Dec 14, 2018
Matched with Kasandra L
Matched with
Kasandra L.

Logo Design & Visual Brand Identity

Help Better Wiser Stronger elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Better Wiser Stronger
Grand Rapids, MI, USA

Posted November 8th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

This organization has been around for over 5 years now and we are looking at just getting some new and fresh for our logo. We are a mentoring group for young men from early grade school to the 12th grade. We want to keep the same colors of the logo and we still want it to state what BWS means - better wiser stronger, however we just want something new

What We Have In Place
  • We use Facebook and out website to get the word out about the non profit organization and to have people sign up for different events
How This Will Help
This project will save us $4,817 , allowing us to Be able to spend more money for outreach and the mentoring of the students.

We believe that if you know better it will help you make wiser decisions and in the end you will be a stronger individual. We want this message to be continued with the new logo. With the logo maintaining the color and same message we will retain our current audience but with a new logo we will be able to reach new people

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

The mission of Better, Wiser, Stronger, Inc. Is though mentoring we will build young men's confidence and help them become BETTER to make WISER decisions to become a STRONGER person for successful life outcomes.


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