This project was completed on Jan 18, 2019
Matched with Keith L
Matched with
Keith L.

Logo Design & Visual Brand Identity

Help United Way of Northern New Jersey elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.

Posted November 8th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

Our current logo needs up-dating and possibly expanding to incorporate other aspects of our work

What We Have In Place
  • We currently have all our existing marketing material and logo, which should make it easy for you to get started. We also have experience in working with design professionals, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to Reach more schools and help them be respectful, engaging, supportive places where all students and staff can thrive.

We are in the process of expanding the Initiative from a regional effort to one that is national and even global in scope. We are also spinning off the Initiative from where it has been incubated for the last ten years. During this transition time we do not want to loose the visual recognition of the overall logo however it does need to be refreshed and up-dated.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Posted by
Liz W.

Co-Founder and Co-Director

Our Mission

United Way of Northern New Jersey is a thriving regional entity serving the communities of its founding members. With a renewed purpose, all of our work to build stronger northern New Jersey communities is focused on improving life for ALICE - our neighbors who are Asset Limited, Income Constrained, Employed. These nearly 890,000 New Jersey households - and a quarter of households in our region - are working, but are still unable to afford the basic necessities of housing, food, child care, health care, and transportation.

When ALICE suffers and is forced to make difficult choices, we all face serious consequences. United Way is working to shine a light on this population that is so critical to the stability of our communities. We are looking beyond temporary fixes to find solutions that result in long-term, sustainable change for all individuals and families. Our focus on three areas - Education, Income, and Health - helps ALICE at three key points - now, in the near term, and with an eye to a better and more stable future.


Keith was great to work with - responsive, listened to our needs and delivered a number of different options for us to provide feedback. Overall was great experience!
Liz W.

Co-Founder and Co-Director

Logo Design & Visual Brand Identity Project

Liz was great to work with. Professional and passionate about her organization. Feedback was excellent.
Keith Levin
Keith L.

Art director /Senior graphic designer

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