Google Analytics Set Up & Training

Help Code of Support Foundation track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Code of Support Foundation
Alexandria, VA, USA
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Code of Support Foundation
Alexandria, VA, USA


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Posted November 8th

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Google Analytics Set Up & Training

Project Details

What We Need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional Details

We use Squarespace as our website vendor and a digital marketing firm for our Google AdGrant management. Right now we have some conversion tracking set up through Tag Manager and Analytics. We need help making sure there are not duplicative tracking codes on our website as well as setting up best practices for reporting and measuring our different web spaces.

What We Have In Place
  • We currently have both analytics and tag manager set up, which should make it easy for you to get started. We also have a squarespace hosted system which makes for easy editing and implementation, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,772 , allowing us to We estimate it would cost around $5000 to hire a professional to complete this project on the open market.

Like every business for-profit or non-profit improving our online presence starts with understanding our data. In order to increase engagement and conversions on our site we need help fine tuning our analytics platform. This project will really help us understand what we are doing right and doing wrong in terms of our digital presence and hopefully allow us to make changes that result in an increase in leads and donations.

Project Plan

Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About The Org

Code of Support Foundation
Our Mission

Code of Support Foundation is dedicated to leveraging the nation's full spectrum of resources to ensure all members of our military, veterans and their families receive the support they need and have earned. Our slogan says it best: They Stood For Us. We Stand With Them.


(No testimonial has been submitted by Shane)
It was great working with Shane to help out Code of Support Foundation. Shane had fair knowledge on Google Analytics tracking and Adwords tracking which helped in better co-ordination. I thoroughly enjoyed and learnt quite a bit while spending time on the project with Code of Support Foundation.
Naresh Babu Balaji
Naresh Babu B.

Senior Software Developer

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