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Communications Strategy

Help GrayDen Foundation design a communications strategy tailored to the Organization’s goals and key audiences, and an implementation plan that works with their available budget and staff capacity.
GrayDen Foundation
Bernardsville, NJ, USA
GrayDen Foundation
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GrayDen Foundation
Bernardsville, NJ, USA

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Cause
Philanthropy & capacity building
Skills
Communications Writing

Posted November 7th

Communications Strategy

Project details

What we need
  • A review of Organization's communications goals and target audiences
  • Identification of appropriate timeline and implementation approach based on goals and audience
  • Messaging guidelines (with examples) based on audience and delivery methods
  • Outline of necessary steps for implementation
What we have in place
  • We currently have a draft plan and other tools, which should make it easy for you to get started. We also have time set aside for completion, and the ability to provide any other information you need.
How this will help
This project will save us $5,422 , allowing us to use the funds saved to help patients in our community. We currently serve over 20,000 under-served children and families, whom we do not turn away because of their inability to pay.

Currently we are focused on rebranding our organization, along with remodeling one of our main locations. In addition to having completed a community needs assessment and recent strategic goals, it is important for our Communications Plan/Strategy to fall in line with our mission, vision and plans for our patients, staff and community members. We'd like to develop a plan consistent with our current projects that fully utilizes our media outlets, in an effort to reach our patients, staff and stakeholders.

Project plan

P
Prep: Project Goals, Timeline, and Process Established and Initial Information Distributed
  • Volunteer Manager outlines any current communications activities and strategies
  • Volunteer Manager shares any existing communications materials
  • Volunteer Manager shares the perceived strengths and weakness of existing communications plan and materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Professional Creates First Draft of the Communications Strategy and Volunteer Manager Provides Feedback
  • Professional creates a first draft of the Communications Strategy and shares it with the Volunteer Manager
  • Volunteer Manager reviews draft of the Communications Strategy, and provides feedback to the Professional
2
Milestone 2: Finalized Communications Strategy Delivered to the Organization
  • Professional incorporates Volunteer Manager’s feedback and creates a final draft of the Communications Strategy
  • Professional delivers final strategy to the Organization and provides recommendations for the Organization on implementation, based on staff capacity and budget
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About the org

GrayDen Foundation
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Causes
Philanthropy & capacity building Community & economic development
Posted by
Djenaba F
Djenaba F.

Media and Communications Specialist

Our mission

Empowering global change by bridging the gap between those with resources and those in need, fostering a world of shared prosperity and compassion.

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