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Logo Design & Visual Brand Identity

Help The Viva Way elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
The Viva Way
Berkeley, CA, USA
The Viva Way
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The Viva Way
Berkeley, CA, USA

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Cause
Health & nutrition
Skills
Graphic design

Posted February 16th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We are in the early stages of building Haven Health and would love a creative, thoughtful designer to help us! We have some decks and materials that show our brand style now, but are in need of expertise to sharpen our look and feel as we pitch pilot partners and investors.

What we have in place
  • We currently have decks and a brand vision, which should make it easy for you to get started. We also have a great attitude, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to Launch our social enterprise and bring health and happiness to more people.

Haven Health is ramping up its pilot program and getting ready for pitch competitions and fundraising. We need to make a great impression on our future partners by having a strong, approachable and beautiful brand. We're so grateful for your help!

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

The Viva Way
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Causes
Health & nutrition Education Gender equity & justice
Posted by
Catherine S
Catherine S.

Founder

Our mission

To empower women to reduce chronic stress and gain self-awareness through holistic health lifestyle management

What we do

We help individuals shift their mindset on health & lifestyle with tools, education, and customized action plans. We hold workshops and are building an online tool, with the ultimate vision to rebuild community centers based on holistic health & wellness.

Testimonials

Read the Impact Story
Amanda was an incredible part of our team during this project! She was thoughtful, receptive to feedback and worked with our timelines. She is a very talented designer and we're so grateful to her!
Catherine S.
Catherine S.

Founder

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Amanda)
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