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Google Ads Set Up

Help Cottonwood Environmental Law Center make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Cottonwood Environmental Law Center
Bozeman, MT, USA
Cottonwood Environmental Law Center
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Cottonwood Environmental Law Center
Bozeman, MT, USA

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Cause
Environment
Skills
Digital marketing Search engine marketing

Posted November 1st

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
What we have in place
  • We currently have a Google AdWords nonprofit grant, which should make it easy for you to get started. We also have a partially setup Google Adwords account, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to devote our funds toward fighting for renewable energy and protecting the people, land, water and wildlife of the West.

Cottonwood works to protect the people, forests, water and wildlife in the West. Public awareness is very important for the success of our mission. Using Google AdWords properly will help us to increase public awareness.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Cottonwood Environmental Law Center
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Cause
Environment
Posted by
Angelo R
Angelo R.

Volunteer manager

Our mission

"Cottonwood is dedicated to protecting the people, forests, water, and wildlife of the American West, and having fun while doing it."

What we do

Cottonwood is a nonprofit conservation organization that was started by a grassroots activist and former U.S. Forest Service biologist in 2009. Today, we cause trouble in and out of court to protect the environment. In just 10 years, Cottonwood has grown to become one of the most effective conservation organizations in the American West.

Cottonwood has protected 12 million acres of critical habitat for endangered species, won or settled over 75% of its lawsuits, and entered into an agreement that protected 40 rivers and streams from industrial waste water pollution. From standing with the Rocky Mountain Tribal Leaders Council to defend treaty rights and bison, to protecting the Gallatin River from pollution caused by corporate developers in Big Sky, to restoring bighorn sheep on public land in the Gravelly Mountains, Cottonwood is working across the board to defend what we love about the West.

Cottonwood is working towards a vision of the future in which our children and grandchildren have clean air to breathe and clean water to drink. The future consists of renewable energy, pristine wildlands, and glaciers that are growing again. Future generations will glimpse a wolverine running up the side of a mountain and bison roaming freely.

Testimonials

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