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Logo Design & Visual Brand Identity

Help SpeakOut - The Institute for Democratic Education… elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
SpeakOut - The Institute for Democratic Education and Culture
Oakland, CA, USA
SpeakOut - The Institute for Democratic Education and Culture
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SpeakOut - The Institute for Democratic Education and Culture
Oakland, CA, USA

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Cause
Diversity & inclusion
Skills
Graphic design

Posted October 31st

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have a logo and branding materials, which should make it easy for you to get started. We also have social media and a newsletter, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to create clear and precise branding, while subsidizing costs for community organizations with limited funds to gain access to our network, programs, speakers, and other resources.

Like every non-profit, storytelling is a critical part of our operation. Without stories, we cannot communicate what we do and therefore cannot fully utilize or impress our current or future target audience. This project will help build a brand that establishes a unique presence among the education arena, increase engagement, shows clear call-to-action, and gives a message of loyalty and credibility. Overall we need to strategize brand, messaging, and create a new or updated logo. We are the nation's only non-profit speakers agency, focused on social justice and education.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

SpeakOut - The Institute for Democratic Education and Culture
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Causes
Diversity & inclusion Arts & culture Education
Posted by
Amalia M
Amalia M.

Managing Director

Our mission

SpeakOut - The Institute for Democratic Education and Culture is a non-profit organization dedicated to the advancement of education, racial and social justice, cultural literacy, leadership development and activism.

Our network of speakers, artists, and strategic partners provide experiential learning opportunities through lectures, workshops, film screenings, performances and curriculum development.

SpeakOut works with colleges, universities, schools, organizations, government agencies and the private sector, promoting critical analysis, creativity and innovative strategies for 21st century problem solving.

What we do

We are the nation's only non-profit speakers agency, providing educational and cultural speakers, resources, and programs nationally.

Testimonials

Read the Impact Story
Alan was very thorough and provided several options for our logo which was helpful to compare.
Amalia M.
Amalia M.

Managing Director

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Alan)
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