Marketing Strategy
Science, Engineering and Mathematics Link Inc
Science, Engineering and Mathematics Link Inc
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Marketing Strategy
Project details
What we need
- A written summary of the Organization's marketing goals and target audiences
- A list of key marketing channels that will yield the highest return on investment, with rationale
- Specific tactics the Organization can use to leverage the identified marketing channels
- Messaging guidelines for the channels identified, including specific key messages (if needed)
- A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What we have in place
- We currently have a strategic plan, which should make it easy for you to get started. We also have basic marketing materials and organization information, and the ability to provide any other information you need.
How this will help
This project will save us $11,198 , allowing us to utilized the funds at we are able to raise on programs and other operations expenditures.
SEM Link is an organization that is focused on taking the next steps to ensure the organizations growth and sustainability. The best way to do this is to ensure that we communicate effectively, who we are and what we do to key stakeholders and the general public. We also want to ensure that everyone within the organization staff, boards, volunteers, etc. is communicating the same messaging about the organization.
Project plan
Posted by
Tokiwa S.
Founder and Executive Director
Our mission
SEM Link's mission is to strengthen the self-efficacy of K-12 students to pursue STEM careers by exposing them to positive adult role models from the Science, Technology, Engineering and Mathematics (STEM) community that increase students' awareness of STEM careers and encourage their participation in STEM Research through digital learning and hands-on activities.
What we do
Science, Engineering and Mathematics Link Inc. (SEM Link) has a two-core program model, Experimental Design Program and Math and Science Career Academy. SEM Link's programs increase K-12 students' awareness of STEM Careers and encourage participation in STEM research through digital learning and hands-on activities. Since the organization's inception SEM Link through our programs and events over 500 STEM professionals have exposed over 10,000 youth to over 50 different STEM career paths as well as supported hundreds of young STEM researchers in Atlanta, the San Francisco Bay Area and the DMV (DC, Maryland and Virginia) areas. We currently offer program activities in Atlanta and DMV Metropolitan areas.
Our Experimental Design Program teaches youth to read, write, do and talk STEM through digital learning, group mentoring and social media. This program also supports young STEM Researchers and Innovators by providing judges for STEM competitions and an online course that prepares high school students for STEM Research competitions. Our Math and Science Career Academy exposes students to STEM through career exploration, hands-on activities and interactive demonstrations in their classrooms, communities and out of school time programs.
