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Brand Messaging

Help Leaders of a Beautiful Struggle * Creating a consistent and compelling brand * Expert advice on how to manage your brand
Leaders of a Beautiful Struggle
Baltimore, MD, USA
Leaders of a Beautiful Struggle
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Leaders of a Beautiful Struggle
Baltimore, MD, USA

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1 Followers
Cause
Civil rights
Skills
Marketing Writing

Posted October 30th

Brand Messaging

Project details

What we need
  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
  • We currently have 6K email list, 10K Facebook , and 7K twitter following, which should make it easy for you to get started. We also have a strong brand identity, and the ability to provide any other information you need.
How this will help
This project will save us $3,600 , allowing us to have confidence converting general supporters into financial supporters.

The success of our organization depends on sharing our authentic position and story to our audience. Without your help, we cannot convert followers into financial supporters. Your skills will empower us to effectively fundraise.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current marketing materials such as mission and vision statement, annual report, and promotional materials
  • Volunteer Manager sends links to website and social media pages
1
Milestone 1: Information Gathering
  • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
  • Professional researches competitive landscape and public perception of Organization
2
Milestone 2: First Draft
  • Professional drafts proposed messaging and multiple tagline options
  • Volunteer Manager provides feedback, which Professional incorporates
3
Milestone 3: Final Draft
  • Professional delivers final Brand Messaging document
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About the org

Leaders of a Beautiful Struggle
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Causes
Civil rights Community & economic development Youth development
Posted by
Adam J
Adam J.

CEO

Our mission

Leaders of a Beautiful Struggle is a grassroots think-tank which advances the public policy interest of Black people, in Baltimore, through: youth leadership development, political advocacy, and autonomous intellectual innovation.

What we do

We seek to radically change the discourse around local and regional politics by injecting community voices into political conversations through policy research, advocacy, and community organizing from a grassroots perspective.

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