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This project was completed on Jan 29, 2019
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Matched with Daniel C.
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See the Impact story
Search Engine Marketing Plan
Social Finance
Search Engine Marketing Plan
Project details
What we need
- Recommendations for Search Engine Optimization (SEO) tactics such as link-building campaigns, improvements to website or blog’s architecture, keywords to target within content, as well as proper naming of titles, meta information and images
- Recommendations for implementing a paid advertising campaign of Organization’s choice, such as Pay Per Click (PPC), and advice on how to determine optimal spending on ads
- Training on how to evaluate performance of SEM strategy, as well as how to measure key site metrics
- Note: Google AdWords is one kind of PPC tool
Additional details
We are seeking to optimize our visibility in searches for Pay for Success and Social Impact Bonds, as well as for several new tools we are developing to effect deep and lasting change.
What we have in place
- We have several dedicated team members that are enthusiastic to improve our online visibility, with direct engagement from our CEO. We also have a Google Ad grants account, as part of our role as a Google.org Future of Work grantee. Additionally, our wordpress-based website is already structured in a way that indicates readability for each page.
How this will help
This project will save us $7,098 , allowing us to reach more governments, impact investors and promising nonprofits seeking to move the needle on intractable social challenges.
As a nonprofit pioneering a new approach to addressing critical social challenges, our work depends on reaching new audiences with our message. Search engine optimization is necessary to increase our visibility as catalysts for the field of Pay for Success, which focuses governments on outcomes and mobilizes capital for good. Your skills will empower us to expand effective social services for those most vulnerable members of our communities.
Project plan
Posted by
Kayleigh B.
Associate Director, Communications
Our mission
Social Finance is a national 501(c)(3) nonprofit organization dedicated to mobilizing capital to drive social progress. We believe that everyone deserves the opportunity to thrive, and that social impact financing can play a catalytic role in creating these opportunities.
What we do
At Social Finance, we are building a world in which funding is directly linked to results. Data and evidence increase the accountability and impact of public resources. Funding grows programs and interventions that work. Investors link their money directly and tangibly to the lives of the most vulnerable, building a better shared future.
Our sister organization, Social Finance UK, launched the world's first Social Impact Bond (SIB) in 2010, which we first imported to the United States in 2011. Over the years, we have built a set of innovative strategies and financial instruments, called Pay for Success, which connect funding to improved social outcomes, offering individuals and communities the opportunity to thrive. We do this through Advisory Services (for governments, philanthropy, and service providers) and Social Investments (deal development, implementation, and managing for results).
Testimonials
Daniel was a very thoughtful and patient volunteer. He made SEO concepts accessible through analogies and offered lots of ideas for next steps. Now on to implementation!
It was a pleasure working with Kayleigh! She was patient with me as I tried explaining everything to her and she is now fully prepared to start making her action steps towards better SEO!
