Brand Messaging
Wangari Maathai Foundation
Wangari Maathai Foundation
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Brand Messaging
Project details
What we need
- Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
- Creation of taglines and talking points to help the Organization communicate clearly and concisely
- Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
- We currently have Mission, Vision, Priorities, concept & draft pitch deck, which should make it easy for you to get started. We also have 1 full time staffer who will manage this project, and the ability to provide any other information you need.
How this will help
This project will save us $3,600 , allowing us to captivate anyone who hears about this project and have them itching to get involved.
We need to intensify our fundraising and ensure consistent (and effective) messaging. How we tell our story matters.
Project plan
Our mission
To advance the legacy of Prof. Wangari Maathai by nurturing a culture of purpose and integrity that inspires courageous leadership
What we do
WMF’s mission is to advance and integrate the legacy of Prof. Wangari Maathai by nurturing a culture of purpose and integrity that inspires courageous leadership in order to achieve social transformation at both the personal and institutional levels. WMF recognizes that because young people will play a profound role in shaping the nation’s future, a moulding of core values and modelling of courageous leadership skills amongst them is necessary and critical to remedy Youth apathy, powerlessness and disillusionment and to engage young people to take positive values beyond lip service.
WMF has designed a Courageous Leadership Initiative that is credibly and demonstrably able to foster a culture of courageous leadership among Kenya’s children and Youth. This will be delivered through two innovative programs:
(a) En-Courage Leadership Program
The En-Courage Leadership Initiative will help Kenyan youth (18-35 year olds) understand and adopt courageous leadership, underpinned by the values of integrity and life of purpose.
Overall Objective: To initiate a process of rapid improvement of the leadership capacity of Kenya’s young people by nurturing a culture of purpose, integrity and courage.
Prospective activities to achieve the objective: leadership modelling, training, mentoring, best practice exchange visits, and experiential learning.
(b) WanaKesho Program
The program will target and nurture 10-17 year old Kenyan children to be ambassadors for change and agents of personal responsibility, inspired by the life and work of Prof. Wangari Maathai.
Overall Objective: To instil the values of courage, integrity and life of purpose at the earliest age possible and to nurture these values through adulthood.
Prospective activities to achieve the objective: WMF will develop concepts around different media – such as e-clubs, books, board games, animation, interactive entertainment, and computer platform applications – that are geared towards children to teach and continue the messages of Prof. Wangari Maathai. There will also be activities nationwide to spread and improve values-based education among children.
Specifically, by 2020, the Foundation intends to have created a holistic leading leadership forum focused on Kenyan youth and children that educates, empowers, and engages them to grow into actively responsible citizens, thus leading them to act on socio-economic issues such as combatting corruption, job creation, civic engagement, conservation, and national cohesion.
