This project will save us $8,908
, allowing us to
fulfill the needs of our community and engage more people in environmental education, conservation and recreation.
What We Need
A Membership Strategy document of up to 10 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new and improved program, growth goals and creative outreach strategies
What We Have In Place
We currently have a well developed integrated website, which should make it easy for you to get started. We also have back-end for membership (Wild Apricot), and the ability to provide any other information you need.
How This Will Help
We are a nonprofit association so members are the lifeblood of our organization.
Prep: Distribution of Prep Materials
Professional connects with Volunteer Manager to discuss current membership program, development goals, budget, and growth goals
Milestone 1: Information Gathering
Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats)
Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain external data
Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
Milestone 2: Drafting Document
Professional creates a strategy document that includes membership development and engagement recommendations, communications and outreach strategies, events, activities, ongoing services, and programs
Volunteer Manager reviews and provides feedback which the Professional incorporates
Milestone 3: Presentation of Final Deliverable
Professional delivers the final document
Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
About The Org
The stewardship of nearly 400 wooded acres for the purposes of conservation, education and recreation.