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Google Ads Set Up

Help Islamic Networks Group (ING) make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Islamic Networks Group (ING)
San Jose, CA, USA
Islamic Networks Group (ING)
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Islamic Networks Group (ING)
San Jose, CA, USA

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Digital marketing Search engine marketing

Posted October 16th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
What we have in place
  • We have Google Ads set up and have a general understanding of how it works. Since it has been set up, It's been minimally updated so we are hoping that a specialist can do a major revamp to make sure we're getting the best search results.
How this will help
This project will save us $3,486 , allowing us to spend more of our time creating content and delivering presentations to spread peace and understanding.

We have a wealth of resources and information about Muslims and other faith practioner on our site and we need you to help direct people in our direction using Google Ads.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Islamic Networks Group (ING)
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Causes
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Posted by
Ishaq P
Ishaq P.

Bay Area Director

Our mission

Islamic Networks Group (ING) is a non-profit organization with affiliates around the country that are pursuing peace, and countering all forms of bigotry, through education and interfaith engagement while working within the framework of the First Amendment's protection of religious freedom and pluralism.

Testimonials

Read the Impact Story
Shivani was extremely helpful in helping us with our Google Ad campaigns.
Ishaq P.
Ishaq P.

Bay Area Director

Google Ads Set Up Project

(No testimonial has been submitted by Shivani)
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