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Logo Design & Visual Brand Identity

Help Home of the Sparrow elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Home of the Sparrow
Exton, PA, USA
Home of the Sparrow
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Home of the Sparrow
Exton, PA, USA

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Cause
Housing & homelessness
Skills
Graphic design

Posted October 15th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have branding guidelines, a logo and a concept note, which should make it easy for you to get started. We also have Anniversary logo ideas we like, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to support 1 mother and her children for 1 year.

We are celebrating our 25th Anniversary next year and want to share our excitement with a 25th Anniversary logo that is based off our current logo. With our 25th Anniversary, we want to thank our many supporters for making our work possible and get new community members involved to end homelessness for women and children. With your support, we hope to effectively communicate the success we've had in ending homelessness, that we are a well established non-profit community leader and why it is so important to continue supporting us.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Home of the Sparrow
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Causes
Housing & homelessness Gender equity & justice Human services
Posted by
Old Ashley L
Old Ashley L.

Development and Communications Associate

Our mission

Home of the Sparrow partners with women facing homelessness to secure housing, achieve long-term stability, and chart new paths for their futures.

What we do

We support single women and their children who are experiencing homelessness or in danger of losing their home. Through our five programs, we prevent evictions, provide a rental subsidy to women who are working but can't make ends meet and we support women between 55-62 years old. We believe that no woman or child should have to experience the trauma of homelessness and we empower women with the skills and tools needed to be financially independent and self-sufficient. Since our foundation as a non-profit in 1994, we have made an impact in the lives of 2500 women and children. The need in our community persists to be larger than what we can offer and we are constantly growing to help more women and children who need our help.

Testimonials

Read the Impact Story
Jennifer was fantastic to work with. Her concepts and ideas were on point and our board is very happy with the Anniversary logo she created for us. It was incredibly easy to work with Jennifer and she immediately 'got' what exactly we were looking for. She is fast and reliable and we are extremely happy that she supported us on this project.
Old Ashley L.
Old Ashley L.

Development and Communications Associate

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Jennifer)
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