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This project was completed on Apr 28, 2020
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Matched with Audrey G.
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See the Impact story
Communication Materials Audit
Violence Free Minnesota
Violence Free Minnesota
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Communication Materials Audit
Project details
What we need
- Thorough review of the existing communication and marketing materials to ensure writing is understandable, engaging and consistent
- Edits conducted with respect to writing style, voice, length, and proper spelling and grammar
- Revised materials should adhere to branding, communications and marketing goals
What we have in place
- We already have a brand messaging brief outlining language we have used to date and suggested language for a target audience (high-level donors and foundations). We have a Twitter account with 1,180 followers, and a Facebook page with 7,726 'likes'. We also have a list of press contacts.
How this will help
This project will save us $3,002 , allowing us to provide more support to our Survivor Fund, which gives grants to survivors to cover essential life needs such as rent, childcare, and transportation.
As anti-domestic and sexual violence advocates, we know we need to change our communications and brand strategy - but, first, we need to understand the strengths and weaknesses of our current work. We hope this communication materials audit can give us the information we need to launch our organization in a bold, new direction.
Project plan
Posted by
Becky S.
Interim Executive Director
Our mission
The mission of Violence Free Minnesota is to represent relationship abuse victim/survivors and member programs; challenge systems and institutions ; promote social change; and support, educate, and connect member programs.
What we do
*Build capacity of advocates, community partners, and others to better meet the needs of survivors and their children and to effect political and social change to end domestic violence.
*Serve as a reliable resource to member programs, the community, and the public in Minnesota on all aspects of domestic violence.
*Create connections and build relationships that promote shared understanding, trust, and engagement in the movement to end domestic violence.
*Change the societal values and structures that foster domestic violence by promoting community support for challenging those values and structures.
*Promote public policy that supports all survivors and their children and holds people who abuse accountable.
*Build a healthy and sustainable organization that responds to member program needs and leads state-wide efforts to end domestic violence.
Testimonials
(No testimonial has been submitted by Becky)
(No testimonial has been submitted by Audrey)
