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Marketing Strategy

Help Nonprofit New York * Advice on how to “market” the organization with limited resources * A plan on how to broaden its reach and support base * Instruction on what are and how to utilize the most e…
Nonprofit New York
New York, NY, USA
Nonprofit New York
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Nonprofit New York
New York, NY, USA

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Cause
Philanthropy & capacity building
Skills
Communications Marketing

Posted October 12th

Marketing Strategy

Project details

What we need
  • A written summary of the Organization's marketing goals and target audiences
  • A list of key marketing channels that will yield the highest return on investment, with rationale
  • Specific tactics the Organization can use to leverage the identified marketing channels
  • Messaging guidelines for the channels identified, including specific key messages (if needed)
  • A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What we have in place
  • We currently have an EventBrite page, press releases, graphics, blog posts, which should make it easy for you to get started. We also have a conference communications plan, and the ability to provide any other information you need.
How this will help
This project will save us $11,198 , allowing us to Increase ticket sales to the inaugural Best Nonprofit Conference, increase exposure of NPCC's expertise and leadership in nonprofit management excellence.

We are underway with promoting NPCC's inaugural Best Nonprofit Conference, the culminating event of The New York Community Trust 2018 Nonprofit Excellence Awards! This is the 12th year NPCC has run the Awards program and the first year of the conference. More info about the conference here: https://www npccny org/2018/09/registration-best-nonprofit-conference-open/ We want to ramp up ticket sales, and we need to improve our marketing strategy to do so. We are looking for expertise and support in this strategy work based on the work we've done so far to promote the conference and Awards program.

Project plan

P
Prep: Information Sharing and Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identification of Marketing Channels
  • Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the channels identified
  • Professional incorporates Volunteer Manager’s feedback and finalizes channels
2
Milestone 2: Strategy Finalization
  • Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the draft
  • Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
  • Volunteer Manager provides feedback to the Professional on the metrics
  • Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy
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About the org

Nonprofit New York
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Cause
Philanthropy & capacity building
Posted by
Kelly M
Kelly M.

Communications Manager

Our mission

Nonprofit New York exists to strengthen and unite New York's nonprofits. We're building a thriving community of extraordinary nonprofits -- a relentless, collective force for good. With nearly 1,600 member organizations, we've been building a powerful nonprofit community in New York for 35 years, driven by the belief that when one nonprofit is stronger, all of us are stronger. Nonprofit New York is a 501(c)3 nonprofit membership organization based in Manhattan. Visit www.nonprofitnewyork.org for more information.

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