This project was completed on Jan 7, 2019
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Matched with Clement M
Matched with
Clement M.

Email Campaign Set Up

for  GRIOT Circle
Brooklyn, NY, USA
https://griotcircle.org/
Posted by
Aundaray G.

Deputy Director

Posted Date
Oct 11, 2018
Location
Virtual volunteer opportunity
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Impact statement
This project will save us $4,212 , allowing us to Develop future online campaigns which will create greater engagement. Also it will assist with our involvement with initiatives such as Give Out Day and Giving Tuesday. Over all create a template.

Project Details

What We Need
  • Creation of an email marketing campaign (a series of up to four emails) from scratch, or an overhaul of an existing campaign, in an established email marketing service, such as: Mailchimp, Campaign Monitor, Constant Contact, etc.
  • Training on how to successfully update, send and monitor an email marketing campaign
What We Have In Place
  • We currently have past examples of online giving campaigns, which should make it easy for you to get started. We also have examples of our storytelling methods along with call to action samples., and the ability to provide any other information you need.
How This Will Help

The success of our organization depends on support from individual supporters. Without your help, we cannot design effective email campaigns which motivates giving. Your skills will empower us to enhance our online philanthropy efforts.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager distributes key information to Professional, including purpose of the campaign, target audience, and existing email marketing practices (if applicable)
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
1
Milestone 1: Analysis and Recommendations
  • Professional provides initial suggestions, including a suggested email format and web-host (e.g., Mailchimp, Campaign Monitor, Constant Contact)
  • Volunteer Manager provides feedback and shares content for the campaign, including photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager discuss timeline for creation and align expectations
2
Milestone 2: Draft Email Marketing Campaign
  • Professional delivers first draft
  • Volunteer Manager provides feedback, which is incorporated
3
Milestone 3: Wrap-up and Learning
  • Professional delivers final draft
  • Professional trains selected staff member on how to implement and monitor the campaign, including: editing the content, scheduling the emails, creating and segmenting a list of recipients, and monitoring campaign progress
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About The Org

Our Mission

GRIOT Circle’s mission is to provide programs and services to assist its members remove the isolation and fear surrounding aging in the LGBT people of color community as well as the larger community, and to eliminate discrimination wherever it exists. GRIOT’s hope is to empower individuals to be self-sufficient and free to enjoy aging in a safe and supportive environment.

What We Do

GRIOT Circle remains the only organization exclusively dedicated to serving the needs of LGBT elders of color. Membership, however, is open to all.
Our core programs include weekly support groups that include the Men over 50 HIV Group, a Women’s Group, a bi-weekly wood carving class, a weekly Book Club Group, monthly member birthday parties and a variety of social events onsite (i.e. December Holiday party, Valentine’s Day party). GRIOT recently expanded its programs offering Fitness for Elder classes, Art Classes and Social Night which allow members to gather and participate in a health related topic followed by dinner. GRIOT also has a Buddy to Buddy program which helps members reduce isolation by partnering them with other members in mutual relationships and trust. This program decreases isolation, enhances social and educational opportunities, provides consistent support, disseminates information and increases communication among elders in LGBT communities of color. Additionally, members have access to case management services. As part of this service, an on- site case manager provides members with assistance with benefits and entitlements, advocacy and referrals. The case manager also conducts home visits as needed.

Testimonials

He had good details when it came to email marketing but his availability was limited which impacted the final project. Also, I was looking more for someone to provide guidance on how to initiate marketing tips instead he would do the work itself.
Aundaray Guess
Aundaray G.

Deputy Director

Email Campaign Set Up Project

(No testimonial has been submitted by Clement)

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