Email Campaign Set Up

Human Services

By Aundaray G.

Director of Program

Posted Oct 11, 2018

This project will save us $4,212 , allowing us to Develop future online campaigns which will create greater engagement. Also it will assist with our involvement with initiatives such as Give Out Day and Giving Tuesday. Over all create a template.

What We Need

  • Creation of an email marketing campaign (a series of up to four emails) from scratch, or an overhaul of an existing campaign, in an established email marketing service, such as: Mailchimp, Campaign Monitor, Constant Contact, etc.
  • Training on how to successfully update, send and monitor an email marketing campaign

How This Will Help

The success of our organization depends on Support from individual supporters. Without your help, we cannot Design effective email campaigns which motivates giving.. Your skills will empower us to Enhance our online philanthropy efforts.

What We Have In Place

We currently have past examples of online giving campaigns which should make it easy for you to get started. We also have examples of our storytelling methods along with call to action samples. and the ability to provide any other information you need.

Fun Fact

We're an LGBT senior organization and our motto is "We don't do bingo" We embrace innovation and try to redefine what it means to be a senior.

  • Estimated Time
    Volunteers: 15-30 hours over 3-5 weeks
    Organizations: 5-7 hours
  • Location: Remote (work anywhere)
  • Requirements: This project requires a short interview with the organization. If your application is accepted, you'll receive an email from Catchafire with instructions to schedule a call.

Project Steps

Prep: Distribution of Prep Materials
  • Volunteer Manager distributes key information to Professional, including purpose of the campaign, target audience, and existing email marketing practices (if applicable)
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
Milestone 1: Analysis and Recommendations
  • Professional provides initial suggestions, including a suggested email format and web-host (e.g., Mailchimp, Campaign Monitor, Constant Contact)
  • Volunteer Manager provides feedback and shares content for the campaign, including photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager discuss timeline for creation and align expectations
Milestone 2: Draft Email Marketing Campaign
  • Professional delivers first draft
  • Volunteer Manager provides feedback, which is incorporated
Milestone 3: Wrap-up and Learning
  • Professional delivers final draft
  • Professional trains selected staff member on how to implement and monitor the campaign, including: editing the content, scheduling the emails, creating and segmenting a list of recipients, and monitoring campaign progress
Prerequisites for Professional
  • Experience with commonly accessible email marketing software
  • Experience in creating and maintaining email lists
  • Excellent writing and communication skills
Prerequisites for Organization
  • Dedicated staff member to sustain the regular production and distribution of your email marketing campaign
  • Email distribution list
  • Designated purpose and target audience for a campaign
  • Note: If graphic design is needed, you should have your own resource or plan to engage a Catchafire design professional

Our Mission

GRIOT Circle’s mission is to provide programs and services to assist its members remove the isolation and fear surrounding aging in the LGBT people of color community as well as the larger community, and to eliminate discrimination wherever it exists. GRIOT’s hope is to empower individuals to be self-sufficient and free to enjoy aging in a safe and supportive environment.

What We Do

GRIOT Circle remains the only organization exclusively dedicated to serving the needs of LGBT elders of color. Membership, however, is open to all. Our core programs include weekly support groups that include the Men over 50 HIV Group, a Women’s Group, a bi-weekly wood carving class, a weekly Book Club Group, monthly member birthday parties and a variety of social events onsite (i.e. December Holiday party, Valentine’s Day party). GRIOT recently expanded its programs offering Fitness for Elder classes, Art Classes and Social Night which allow members to gather and participate in a health related topic followed by dinner. GRIOT also has a Buddy to Buddy program which helps members reduce isolation by partnering them with other members in mutual relationships and trust. This program decreases isolation, enhances social and educational opportunities, provides consistent support, disseminates information and increases communication among elders in LGBT communities of color. Additionally, members have access to case management services. As part of this service, an on- site case manager provides members with assistance with benefits and entitlements, advocacy and referrals. The case manager also conducts home visits as needed.

Human Services LGBTQ