Logo Design & Visual Brand Identity

Posted by
Sophia B.

Director of Trinity@ McCormack

Posted Date
Oct 11, 2018
Virtual volunteer opportunity
Logo Design & Visual Brand Identity
Impact statement
This project will save us $4,817 , allowing us to provide gear and swag for 40 Young Soles (youth) in Sole Train, fund 2 leadership retreats for our TEEP high school students, or create 5 new Peace Corners in classrooms at the McCormack Middle School.

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What We Have In Place
  • We have a Facebook page with 770 likes, a Twitter account with 262 followers, two Instagram accounts with 208 followers total and an email list of 8,000+ subscribers. We have a Communications Manager, dedicated to working on this project along with our COO.
How This Will Help

Our current name - Trinity Boston Foundation, Inc. - is a misnomer, as we are not a foundation and do not give out money. We spend too much time explaining what we do not do, rather than what we do. With our new name and logo, truly representing who we are, we can focus on telling donors and other stakeholders what we do and how they can help, increasing donations and furthering our mission.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

Trinity Boston's mission is to unlock opportunity and change the odds for youth of color in Boston. Our programs create safe and supportive communities that inspire our youth to express their voice, develop their leadership, and achieve their goals. We work with youth impacted by systemic racism and poverty through our three direct service programs and we partner with youth-serving organizations to effect enduring change in the systems and organizations that impact youth. Our three essential community practices form the foundation of our work: trauma-informed care, restorative justice and racial equity.

What We Do

Trinity Boston works with youth impacted by systemic racism and poverty through our three direct service programs:

Trinity@McCormack supports the community of youth and staff at McCormack Middle School through individual clinical work, restorative justice practices and trauma-informed interventions.

Trinity Education for Excellence Program (TEEP) builds community through a pipeline program for 125 low-income middle and high school youth of color that includes academic enrichment, leadership development, paid work opportunities, peer mentoring, and college admissions support.

Sole Train: Boston Runs Together is a community-building and mentoring program that engages 300 youth and 115 adult mentors at 20 schools, using running to teach how to set and achieve goals.

In addition to our direct service work with youth, we partner with other organizations to effect enduring change in the systems that impact youth through our Trinity Boston Counseling Center (TBCC) and Organizational Equity Practice (OEP). TBCC provides coaching and consultation to youth workers in our partner organizations. With a focus on racial equity, OEP provides organizations with the tools necessary to address issues that can impede their work, including inequity in staffing and hiring practices, and program sustainability.

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