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Event Branding & Marketing Materials

East Atlanta Kids Club, Inc.
Atlanta, GA, USA
East Atlanta Kids Club, Inc.
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East Atlanta Kids Club, Inc.
Atlanta, GA, USA

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Cause
Youth development
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Graphic design Marketing

Posted October 4th

Event Branding & Marketing Materials

Project details

What we need
  • A branded theme for a specific event based on the Organization's existing visual brand identity
  • Materials for the event including, but not limited to, invitations, email designs, graphics for social media, digital flyers, presentation design, and signage
  • Assets and branding guidelines for use in other materials (if applicable)
  • Note: This project does not include the production or printing of physical materials
What we have in place
  • We currently have a 20th anniversary logo, which should make it easy for you to get started. We also have the basic event info and a Salesforce database of stakeholders and social media accounts, and the ability to provide any other information you need.
How this will help
This project will save us $4,586 , allowing us to provide a full year of after-school and summer programming for 5 additional children from under-resourced families.

The East Atlanta Kids Club is a community-based nonprofit that has been providing tutoring, mentoring, academic enrichment, fitness and healthy eating activities to youth from under-resourced families in southeast Atlanta for 20 years. This is a major milestone that we want to celebrate with all of the people who have been involved, as well as a great fundraising and p.r. opportunity to create new resources, awareness and support to propel the organization toward future success. The 20th event will take place on Sat. Dec. 1, 2018.

Project plan

P
Prep: Communicating Inputs & Brainstorming
  • Volunteer Manager provides Professional with brand assets (logos, taglines, etc…), visual brand guidelines and any existing assets or inspiration related to the event
  • Professional and Volunteer Manager meet to discuss goals of the event, the audience being targeted and any other relevant information
  • Professional and Volunteer Manager brainstorm branding theme and the scope of materials needed for the event
  • Note: If additional help is needed for a large set of materials, consider posting additional design projects to involve more professionals
1
Milestone 1: Finalize Branding Theme
  • Professional develops three branded themes to share with the Organization along with some example design approaches to gain alignment with the Volunteer Manager
  • Volunteer Manager decides on a theme and provides feedback on design direction
2
Milestone 2: Preliminary Materials Design and Feedback
  • Professional creates initial designs and sends to Organization for up to 2 rounds of review and feedback for each material
  • Volunteer Manager provides Professional with detailed feedback
  • Volunteer Manager provides Professional with all final assets, copy and direction for final designs
3
Milestone 3: Final Design
  • Professional finalizes designs, prepares the files, exports them in the required formats and delivers them to the Organization
  • Professional advises on best practices for each element (ex: optimized versions of designs for printed materials vs. social media graphics)
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About the org

East Atlanta Kids Club, Inc.
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Causes
Youth development Education Science & technology
Posted by
JS
Jill S.

Founder, Advisor

Our mission

Building a promising future for the children of southeast Atlanta.

What we do

Provide out-of-school-time tutoring, mentoring, enrichment, fitness and healthy eating programs for youth and teens from under-resourced families

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