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Logo Design & Visual Brand Identity

Help Mass Poetry elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Mass Poetry
Boston, MA, USA
Mass Poetry
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Mass Poetry
Boston, MA, USA

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Cause
Arts & culture
Skills
Graphic design

Posted September 18th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We would like to have a brochure or postcard stating Mass Poetry's mission & programs.

What we have in place
  • We currently have a logo and color pallette, which should make it easy for you to get started. We also have photographs and a sense of what we're looking for, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to deliver a poet-in-residence into a Massachusetts school for the entire year. It's our goal to offer four residencies this year, so we reach over 1,500 students via this program.

Mass Poetry celebrated its 10th anniversary this past year. We run the nation's second largest poetry festival and are vying to jointly open a Narrative Arts Center with Grub Street and Harvard Book Store in Boston's Seaport District. We're a small-but-growing organization with nearly 10,000 followers. Yet, we're in need of design help in order to ensure that our newsletters, invitations, reports, and appeals have a fresh, vivid look and feel.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Mass Poetry
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Causes
Arts & culture Education
Posted by
DJ
Daniel J.

Volunteer manager

Our mission

Mass Poetry believes that words matter. We support poets and poetry in Massachusetts, help to broaden the audience of poetry readers, bring poetry to readers of all ages, and transform people's lives through inspiring verse.

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