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Logo Design & Visual Brand Identity

Help The Worst Headache elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
The Worst Headache
Hercules, CA, USA
The Worst Headache
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The Worst Headache
Hercules, CA, USA

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Cause
Disease & medical research
Skills
Graphic design

Posted September 18th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We do not have a logo yet. We would like something visual, not just words. We did our first campaign (T-shirt sales) which used words only and although it was effective, we need a visual logo.

    The front of the shirt --- Are you the ONE?
    Back of shirt . ---- 1 in 50 people have a Brain Aneurysm. Never ignore The Worst Headache! theworstheadache.org
How this will help
This project will save us $4,817 , allowing us to get awareness materials out and create a branded website... the overall impact of this contribution will save lives.

The success of our organization depends on creating wide spread awareness of Brain Aneurysms. Without your help, we cannot clearly and visually convey who we are in an instant. Your skills will empower us to create our visual brand an branded awareness materials.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

The Worst Headache
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Cause
Disease & medical research
Posted by
Toia M
Toia M.

Volunteer manager

Our mission

The main mission of The Worst Headache is to provide Brain Aneurysm awareness and support.

Testimonials

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