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Event Branding & Marketing Materials

Skid Row Housing Trust
Los Angeles, CA, USA
Skid Row Housing Trust
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Skid Row Housing Trust
Los Angeles, CA, USA

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Cause
Housing & homelessness
Skills
Graphic design Marketing

Posted September 17th

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Event Branding & Marketing Materials

Project details

What we need
  • A branded theme for a specific event based on the Organization's existing visual brand identity
  • Materials for the event including, but not limited to, invitations, email designs, graphics for social media, digital flyers, presentation design, and signage
  • Assets and branding guidelines for use in other materials (if applicable)
  • Note: This project does not include the production or printing of physical materials
What we have in place
  • We currently have a fundraising page, copy, and some images, which should make it easy for you to get started. We also have a visual style guide, and the ability to provide any other information you need.
How this will help
This project will save us $1,826 , allowing us to put these funds towards resident programs that help people address barriers like substance use and mental health challenges so that they can break the cycle of homelessness for good.

This will be our first 5K fundraiser heading into the giving season, so we really need to ensure we have engaging and attractive collateral to pull in new supporters and donors! With homelessness in the headlines everyday, this is our chance to get people (physically) pumped to have a positive impact through the 5K race.

Project plan

P
Prep: Communicating Inputs & Brainstorming
  • Volunteer Manager provides Professional with brand assets (logos, taglines, etc…), visual brand guidelines and any existing assets or inspiration related to the event
  • Professional and Volunteer Manager meet to discuss goals of the event, the audience being targeted and any other relevant information
  • Professional and Volunteer Manager brainstorm branding theme and the scope of materials needed for the event
  • Note: If additional help is needed for a large set of materials, consider posting additional design projects to involve more professionals
1
Milestone 1: Finalize Branding Theme
  • Professional develops three branded themes to share with the Organization along with some example design approaches to gain alignment with the Volunteer Manager
  • Volunteer Manager decides on a theme and provides feedback on design direction
2
Milestone 2: Preliminary Materials Design and Feedback
  • Professional creates initial designs and sends to Organization for up to 2 rounds of review and feedback for each material
  • Volunteer Manager provides Professional with detailed feedback
  • Volunteer Manager provides Professional with all final assets, copy and direction for final designs
3
Milestone 3: Final Design
  • Professional finalizes designs, prepares the files, exports them in the required formats and delivers them to the Organization
  • Professional advises on best practices for each element (ex: optimized versions of designs for printed materials vs. social media graphics)
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About the org

Skid Row Housing Trust
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Causes
Housing & homelessness Community & economic development Health & nutrition
Posted by
JV
Jackie V.

Communications Director

Our mission

Skid Row Housing Trust (the Trust) provides permanent supportive housing so that people who have experienced homelessness, prolonged extreme poverty, poor health, disabilities, mental illness and/or addiction can lead safe, stable lives in wellness.

What we do

The Trust develops affordable permanent supportive housing, providing on-site case management and support service to residents to help them exit homelessness by addressing their primary health, mental health, and other needs to stay stably housed and well.

Testimonials

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