Event Publicity Plan
Event Publicity Plan
Project details
What we need
- An event publicity plan for promoting an upcoming event, and/or securing coverage of the event itself
- A press release (who, what, why, when, where) about the event to send out to media contacts
- A list of key media contacts to reach out to about the event, and/or invite to the event
- Detailed instructions on how and when to reach out to media
- Social media posts (twitter, instagram, facebook) to complement media outreach, if applicable
- Note: This project does not necessarily include on-site event attendance by the Professional, or on-site media check-in or management at the event. This may be requested or offered, but will depend on the Professional's location and availability.
Additional details
Help in reaching the right demographic - young families. We have promoted this event as 'affordable family fun... a step back in time... enjoying time with your family at an old fashioned carnival... a chance to put the electronics down'. But the turnout has been low - but those who come love the concept and have a fun day.
This event is also for older folks who in the past have enjoyed remembering the carnivals of their youth.
What we have in place
- This event has been held for five years using print ads, radio, community calendars, Facebook blasts, and public service announcements to try and reach as many people as possible. We also list it on our website at grovefarm.org. Our Facebook page has 142 'likes' and we have a small list of press contacts.
How this will help
This project will save us $6,262 , allowing us to reach community members by bringing them to Grove Farm museum as well as raise funds to help with the ongoing preservation efforts, which are very costly and are funded through donations and grants.
Preserved by Misses Elsie and Mabel Wilcox throughout their lifetimes, in 1975 the historic sites and extensive unique collections were gifted to the community through Waioli Corporation, which relies on community and visitor participation and financial support to continue their legacy. The community often confuses Grove Farm museum with Grove Farm Company, (we are their past, but not their present), which unfortunately often works against us. This event helps to distinguish between the two and inform the community in a fun way that the historic sites were saved for them and need their support.
Project plan
Our mission
Our kuleana is to preserve Grove Farm and Waioli Mission House museums, and other important properties, buildings, and collections, and to share authentic educational experiences through stories about the people, collections, and diverse properties that bring life to Kauai's rich history and culture.
Adopted May 9, 2011
By the Waioli Corporation
Board of Trustees