Back to all projects

Public Relations Strategy

Friends for Youth
Redwood City, CA, USA
Friends for Youth
Unfollow
Log in to follow
Friends for Youth
Redwood City, CA, USA

0

Live Projects

8

Matched Projects
0 Followers
Cause
Youth development
Skills
Communications Public relations

Posted September 8th

Share this project:
Public Relations Strategy

Project details

What we need
  • A Public Relations (PR) strategy rooted in the Organization's public relations goals
  • Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
  • A press list created based on Organization's target media outlets
  • Recommendations on the best tactics to build relationships with Organization's target media outlets
What we have in place
  • We currently have some marketing materials, and a draft press release ready, which should make it easy for you to get started. We also have a website, and are active on social media, and the ability to provide any other information you need.
How this will help
This project will save us $6,343 , allowing us to (frankly, we could never spend this amount on a p.r. effort!) $6K is significant and adds 10-15 at-risk youth in our school mentoring program, or 3 at-risk youth in our year long 1-to-1 program.

After 39 years, our agency is still a well kept secret. We need to become more visible and be able to tell our story effectively and efficiently. We have many dynamic success stories. Further, we have just launched a new Initiative that is an opportunity to present our agency in a leadership role within the local communities we serve. We need to maximize on this opportunity, but we are unskilled at P.R. Help!

Project plan

P
Prep: Brainstorming and Project Planning
  • Volunteer Manager outlines any current PR activities and strategies
  • Volunteer Manager shares any existing PR materials
  • Professional connects with the Volunteer Manager for a brainstorming and overview session, to discuss goals and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identify Target Audiences and Media Outlets
  • Professional identifies target audiences and media outlets the Organization should be going after and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback on the target audiences and media outlets
  • Professional incorporates Volunteer Manager’s feedback and creates a finalized list of target audiences and media outlets
2
Milestone 2: Finalize PR Strategy Delivery
  • Professional creates a press list based on the media outlets identified
  • Professional delivers final strategy to the Organization and provides recommendations for implementation, based on staff capacity and budget
Show more

About the org

Friends for Youth
Unfollow
Causes
Youth development Education Health & nutrition
Posted by
Karen W
Karen W.

CEO

Our mission

Through the guidance and support of caring adult volunteers, our mission is to positively impact the health and well-being of high-risk, disadvantaged youth so they may be emotionally secure, academically engaged, and their lives forever changed for the better.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Karen)
(No testimonial has been submitted by Rick)
The pixel