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Communications Strategy

Help Princeton First Aid & Rescue Squad design a communications strategy tailored to the Organization’s goals and key audiences, and an implementation plan that works with their available budget and staff capacity.
Princeton First Aid & Rescue Squad
Princeton, NJ, USA
Princeton First Aid & Rescue Squad
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Princeton First Aid & Rescue Squad
Princeton, NJ, USA

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Cause
Human services
Skills
Communications Writing

Posted September 7th

Communications Strategy

Project details

What we need
  • A review of Organization's communications goals and target audiences
  • Identification of appropriate timeline and implementation approach based on goals and audience
  • Messaging guidelines (with examples) based on audience and delivery methods
  • Outline of necessary steps for implementation
Additional details

This project focuses on digital communications and involves some content creation.

What we have in place
  • We currently have a communications intern, which should make it easy for you to get started. We also have an infrastructure set up, and the ability to provide any other information you need.
How this will help
This project will save us $5,422 , allowing us to ramp up our marketing quickly and efficiently.

Our organization is atypical because it is an independent non-profit providing essential services at no taxpayer expense. Because we rely on philanthropic contributions to meet our operating budget, we need to increase public awareness and step up our calls to action.

Project plan

P
Prep: Project Goals, Timeline, and Process Established and Initial Information Distributed
  • Volunteer Manager outlines any current communications activities and strategies
  • Volunteer Manager shares any existing communications materials
  • Volunteer Manager shares the perceived strengths and weakness of existing communications plan and materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Professional Creates First Draft of the Communications Strategy and Volunteer Manager Provides Feedback
  • Professional creates a first draft of the Communications Strategy and shares it with the Volunteer Manager
  • Volunteer Manager reviews draft of the Communications Strategy, and provides feedback to the Professional
2
Milestone 2: Finalized Communications Strategy Delivered to the Organization
  • Professional incorporates Volunteer Manager’s feedback and creates a final draft of the Communications Strategy
  • Professional delivers final strategy to the Organization and provides recommendations for the Organization on implementation, based on staff capacity and budget
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About the org

Princeton First Aid & Rescue Squad
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Causes
Human services Disaster relief Health & nutrition
Posted by
JS
Jackie S.

Development Officer

Our mission

Our mission is to save lives, relieve the suffering of the sick and injured, and promote safety.

What we do

We provide emergency medical and technical rescue services to all Princeton residents, students, and visitors.

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