Market Analysis

Help Bridge House gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
Bridge House
Boulder, CO, USA
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Bridge House
Boulder, CO, USA

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Posted September 7th

Project details

What we need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
What we have in place
  • We have been operating our CTK social enterprise businesses in Boulder, CO for approximately 3 years, and our CEO, COO, and Director of Finance are leading a modeling/analysis exercise to provide better visibility into where and how we should dedicate our resources. We are treating this effort as a priority, as we recognize its importance to the clients we serve, from both a training perspective and an organizational funding perspective.
How this will help
This project will save us $10,948 , allowing us to Have an even greater impact on the lives of our clients and on our wider community, by devoting those funds to solving homelessness one person at a time.

As a crucial component of its award-winning Ready to Work program - which provides paid work housing and support services for homeless men and women re-entering the workforce - Bridge House operates multiple social enterprises including its Community Table Kitchen. CTK provides valuable kitchen training/skills that have enabled numerous program graduates to obtain permanent employment in the food-service industry. This project will enable us to better understand the markets in which CTK operates - including catering, cafes, and wholesale - to accelerate the growth of CTK and significantly increase the funds available to support our organizational mission.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About the org

Bridge House
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Posted by
Brenda P.

Director of Development and Evaluation

Our mission

Bridge House believes in, respects and empowers people who are experiencing homelessness. We connect them to housing and employment opportunities so they can realize and embrace their future.

What we do

Bridge House ends homelessness one person at a time. We offer adults experiencing homelessness a continuum of programming called the Bridge of Opportunity spanning from low barrier basic needs services to robust programs with access to paid work and housing.

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