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Email Campaign Set Up

Help Community Friendship, Inc. * Building a toolkit to implement an email marketing campaign * Best practices on sending and monitoring email marketing campaigns going forward * Best practices around creating…
Community Friendship, Inc.
Atlanta, GA, USA
Community Friendship, Inc.
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Community Friendship, Inc.
Atlanta, GA, USA

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Cause
Human services
Skills
Communications Digital marketing

Posted September 5th

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Email Campaign Set Up

Project details

What we need
  • Creation of an email marketing campaign (a series of up to four emails) from scratch, or an overhaul of an existing campaign, in an established email marketing service, such as: Mailchimp, Campaign Monitor, Constant Contact, etc.
  • Training on how to successfully update, send and monitor an email marketing campaign
What we have in place
  • I love#GivingTuesday and have always looked for innovate ways to tell people how t donate to the cause! I am set and ready to go for whatever opportunities presented.
How this will help
This project will save us $4,212 , allowing us to provide more services and programming to hundreds of Georgians across metropolitan Atlanta who have been diagnosed with a mental illness, the opportunity to obtain self-sufficiency and Independence.

This project will help our organization grow through the increase in donors and those who want to get involved in the work we do. Our organization will celebrate 50 years in 2020 and not many people outside of the behavioral health arena know who we are. The organization provides hope and self-sufficiency for hundreds of people who are diagnosed with a mental illness, and I want everyone to know how important the work we do is to so many and how their support provides endless possibilities!

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager distributes key information to Professional, including purpose of the campaign, target audience, and existing email marketing practices (if applicable)
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
1
Milestone 1: Analysis and Recommendations
  • Professional provides initial suggestions, including a suggested email format and web-host (e.g., Mailchimp, Campaign Monitor, Constant Contact)
  • Volunteer Manager provides feedback and shares content for the campaign, including photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager discuss timeline for creation and align expectations
2
Milestone 2: Draft Email Marketing Campaign
  • Professional delivers first draft
  • Volunteer Manager provides feedback, which is incorporated
3
Milestone 3: Wrap-up and Learning
  • Professional delivers final draft
  • Professional trains selected staff member on how to implement and monitor the campaign, including: editing the content, scheduling the emails, creating and segmenting a list of recipients, and monitoring campaign progress
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About the org

Community Friendship, Inc.
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Causes
Human services Housing & homelessness
Posted by
RB
Rene B.

Director of Development Communications & Training

Our mission

Community Friendship, Inc. (CFI) is a non profit mental health rehabilitation organization that ensures a supportive community for adults with long-term mental health disabilities so that they can develop living, learning, working and social skills and access the resources needed to lead successful and satisfying lives. Our missions is to provide a supportive community for people whose mental illness prevents them from participating in community life, employment and relationships.

What we do

As a leading pioneer of psychiatric rehabilitative services, Community Friendship offers a comprehensive range of recovery-based programs. We provide support and training in self-sufficiency and independent living, career development, and full integration in the community.

We take a holistic approach, working with the whole person - mind, body, and spirit and not just their illness. We believe that all individuals have the ability to grow and reach their full potential.

Testimonials

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(No testimonial has been submitted by Rene)
(No testimonial has been submitted by Santhi Sri)
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