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Facebook Marketing & Donations Setup

Madre Latina Inc
Waterbury, CT, USA
Madre Latina Inc
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Madre Latina Inc
Waterbury, CT, USA

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4 Followers
Cause
Gender equity & justice
Skills
Digital marketing Social media

Posted September 4th

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Facebook Marketing & Donations Setup

Project details

What we need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook Donate button linked to your fundraising campaign
What we have in place
  • We currently have 2,00o facebook friends, which should make it easy for you to get started. We also have 2,000 inside the city and 3,000 in the state, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to This project will help us to star our Fundraising Plans.

Madre Latina's Facebook page is our main tool to communicate with our audience. I want to lear who to create a add and a donate page for our organization

Project plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 4: Connect Donate Button
  • Professional links Donate Button to Organization's fundraising campaign or donation page
  • Professional answers any follow up questions
2
Milestone 1: Campaign and Ad Set Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
3
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
4
Milestone 3: Tracking and Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About the org

Madre Latina Inc
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Causes
Gender equity & justice Education Youth development
Posted by
Yoellie I
Yoellie I.

Executive Director

Our mission

Mission: is to promote and encourage the advancement of Hispanic mothers by providing training, technical assistance, and mentoring in order to pursue continuing education.

What we do

Is a 501(c)3, that was founded in 2011 by a group of Latinas who wanted to connect the Latino community with programs and services in Connecticut. It was incorporated in 2012 and is dedicated to improving the health, educational attainment, human welfare and opportunities for Latino families in Connecticut.

Madre Latina overall goals are to provide educational, health and lifelong learning opportunities for the Latino mothers and their families in a safe environment along with cultural awareness activities.

Madre Latina is governed by a voluntary Board of Directors representing parents, advocates, teachers, social workers, professionals, business and community leaders.

Testimonials

Read the Impact Story
I love to work with Rada...She is very professional and give us a lot of good advices.
Yoellie I.
Yoellie I.

Executive Director

Facebook Marketing & Donations Setup Project

(No testimonial has been submitted by Rada Milana)
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