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Google Ads Set Up

Help Joshua Harr Shane Foundation make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Joshua Harr Shane Foundation
Hightstown, NJ, USA
Joshua Harr Shane Foundation
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Joshua Harr Shane Foundation
Hightstown, NJ, USA

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Cause
Military & veterans affairs
Skills
Digital marketing Search engine marketing

Posted August 30th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
What we have in place
  • We currently have ads posted, which should make it easy for you to get started. We also have updated our website, are eager to learn,, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to get the work out about what we do and how we do it.

We presently have as Adwords Ads account, but are not sure how to get the most out of it. We need help developing ads, finding the correct keywords, and implementing it.. Many time the keywords we choose are not eligible. We have worked on updating our website.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Joshua Harr Shane Foundation
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Causes
Military & veterans affairs Disaster relief Education
Posted by
Judith H
Judith H.

Executive Director

Our mission

Mission-" To Bring a Smile to Someone's Face and Brighten Someone's Day.

We supports seriously ill and special needs individuals by assisting with anything deemed necessary not covered by insurance


We provides educational scholarships

We endowed Physical Therapy and Stroke Gym at RWJ Pet/Ct Suite will open in 2018

We supports our military

What we do

Joshua cared deeply about others and because of this, he had dreams of becoming a doctor. The Joshua Harr Shane Foundation helps those in need of care, support, assistance and love. JHSF is different from most non-profits because we work directly with the people who need help. All bills are paid directly to their sources.

Testimonials

Read the Impact Story
Ruth helped the Joshua Harr Shane Foundation with AdWord. Her work was impeccable. Her creativity was amazing. We worked remotely through email, phone, meetings, and text. She was easy to work with to achieve our goals. Actually, she surpassed them. She finished our project efficiently and quickly and with creative excellence. We highly recommend her services.
Judith H.
Judith H.

Executive Director

Google Ads Set Up Project

(No testimonial has been submitted by Ruth)
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