Marketing Strategy
Youth Guidance
Marketing Strategy
Project details
What we need
- A written summary of the Organization's marketing goals and target audiences
- A list of key marketing channels that will yield the highest return on investment, with rationale
- Specific tactics the Organization can use to leverage the identified marketing channels
- Messaging guidelines for the channels identified, including specific key messages (if needed)
- A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What we have in place
- We currently have an overview/fact sheet of our programs, which should make it easy for you to get started. We also have many examples of verbiage and ads that we have already produced as well as photos, and the ability to provide any other information you need.
How this will help
This project will save us $11,198 , allowing us to to find our niche within this age group who are wanting to donate to charity for it is reported that in 2014, 84 percent gave to charity & 70 percent donated more than an hour to a charitable org.
We would like to attract and inspire young people born between 1990 until 2000 to support our mission and work by donating money to our nonprofit that services approximately 11,000 youth and their families via our digital marketing platforms that include: LinkedIn Instagram Facebook and Twitter. Our Youth Guidance programs are evidence-based as we are one of the leading practitioners of social-emotional learning, cognitive behavioral therapy and mentoring programs for youth in the country. Our programs are designed to help youth heal from trauma and make positive choices that lead to academic and life success.
Project plan
Posted by
Veronica R.
Director of Communications and Marketing
Our mission
Youth Guidance creates and implements school-based programs that enable children in under-resourced communities to overcome obstacles, focus on their education and, ultimately, to succeed in school and in life.
What we do
Youth Guidance is a leading school-based provider of outcomes-driven programs and capacity-building initiatives, serving more than 8,000 youth directly in FY14, and touching the lives of more than 11,000 youth, parents, teachers and community members.
Youth Guidance sees a bright and successful future for every at-risk, inner-city elementary and high school student in Chicago. We are present in Chicago Public Schools to facilitate an environment that meets students where they are and truly engages them in the learning process. Through careful guidance, we enable young men and women to realize their full potential and graduate with a meaningful plan for successfully managing life.
