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This project was completed on Jan 9, 2020
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Matched with Jericho S.
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See the Impact story
Brand Messaging
Design Trust for Public Space
Brand Messaging
Project details
What we need
- Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
- Creation of taglines and talking points to help the Organization communicate clearly and concisely
- Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
- We have a full-time Communications Manager, along with another staff person who works on our social media. The need for new brand messaging has been a topic the full- staff has been extensively talking about and so you will have total support from the entire staff of 7people, including the Development Team and the Program Team.
How this will help
This project will save us $3,600 , allowing us to The positive impact this could have on our organization is actually priceless. Compelling and concise messaging would be helpful in so many aspects of our work.
We have met with a number of communication professionals and all have given us the same feedback -- Design Trust does amazing work, but our messaging just does not convey that.
We need expert assistance to help us create a strategic brand messaging plan to expand the organization's fundraising capability and increase public understanding, at all levels, of how Design Trust's unique project model impacts lives in urban communities across New York City.
Project plan
Our mission
Founded in 1995, Design Trust for Public Space ("Design Trust"), is a nonprofit organization dedicated to the future of public space in New York City, bringing together city agencies, community groups and private sector experts to make a lasting impact--through design--on how New Yorkers live, work and play.
What we do
Design Trust is at the forefront of shaping NYC's public realm from parks, plazas and streets to city buildings, transportation systems and neighborhoods throughout all five boroughs.
Though diverse in scale and scope, projects share a commitment to civic engagement, social justice, design innovation, and replicability. We believe a vibrant public space is essential to the cultural and democratic life of our city and that public/private partnerships from our RFP/Call for Project Ideas and unique project model are the most effective way to produce actionable recommendations that promote good urbanism and advance our quality of life. We've executed 30 multi-year projects, awarded over 105 fellowships, partnered with over 40 community groups and city agencies, and produced over 55 project deliverables, i.e., publications, websites, workshops, exhibits, and symposia.
Testimonials
Jericho was great for the most part. However, as our project neared completion - he totally ghosted us!
(No testimonial has been submitted by Jericho)
