Market Analysis

Help Invincible City Farms gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
Invincible City Farms
Camden, NJ, USA
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Invincible City Farms
Camden, NJ, USA

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Posted August 20th

Project details

What we need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
What we have in place
  • We currently have clear mission and storyline for the project, which should make it easy for you to get started. We also have founder focused on timely completion of the project, and the ability to provide any other information you need.
How this will help
This project will save us $10,948 , allowing us to This project will be an important piece of our plan to acquire $2 000 000 in capital funding The $2M is a match for a $3M federal grant.

we are approaching our fundraising window, prior to embarking on our campaign we seek a thorough analysis of our marketing plan. Our goal is to approach potential funding partners with a will designed marketing plan.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About the org

Invincible City Farms
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Our mission

to eliminate urban food deserts.

What we do

Invincible City Foundation grows, distributes and prepare organic, fresh fruits and vegetables inside urban, distressed communities defined, at times, as food deserts.
Through strategic partnerships, ICF brings raw and prepared food within reach of those who struggle to have access. ICF also hosts food and nutrition classes, demonstrations and workplace development in the fields of food preparation, food service, and catering.
ICF employs 30% of its workforce from disadvantaged workers, those in transition to employment: returning veterans, previously incarcerated, long-term employed. The employees are full time, with health benefits and they receive case management services to support their job.

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