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Brand Messaging

Help Friends of Puerto Rico * Creating a consistent and compelling brand * Expert advice on how to manage your brand
Friends of Puerto Rico
Washington, DC, USA
Friends of Puerto Rico
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Friends of Puerto Rico
Washington, DC, USA

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Cause
Community & economic development
Skills
Marketing Writing

Posted August 20th

Brand Messaging

Project details

What we need
  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
  • We currently have a new website and new mission/vision, which should make it easy for you to get started. We also have the help of a our Digital Manager, and the ability to provide any other information you need.
How this will help
This project will save us $3,600 , allowing us to provide a higher impact to our cause.

We're committed to helping the future generations of Puerto Rico by investing in innovation and entrepreneurship to create new innovative opportunities in the island.

We're looking for someone that can help us with the messaging and branding of our nonprofit as we move towards our goal.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current marketing materials such as mission and vision statement, annual report, and promotional materials
  • Volunteer Manager sends links to website and social media pages
1
Milestone 1: Information Gathering
  • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
  • Professional researches competitive landscape and public perception of Organization
2
Milestone 2: First Draft
  • Professional drafts proposed messaging and multiple tagline options
  • Volunteer Manager provides feedback, which Professional incorporates
3
Milestone 3: Final Draft
  • Professional delivers final Brand Messaging document
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About the org

Friends of Puerto Rico
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Causes
Community & economic development Education Philanthropy & capacity building
Posted by
Magda T
Magda T.

Volunteer manager

Our mission

Mobilizing a network of partners to create an economic and innovation hub by investing in the next generation of leaders and entrepreneurs.

What we do

We serve as a vehicle of prosperity by providing the needed support for education and entrepreneurship programs that can create real opportunities for the future generations of the island.

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