Market Analysis
PathWays PA
Market Analysis
Project details
What we need
- A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
- A summary of the Organization's strengths and weaknesses, related to its program goals as needed
- A summary of competitors or potential collaborators
- An appendix of all data gathered to perform analysis, including sources
Additional details
Through this process we would like to gain a greater understanding of how to position the organization to stand out among a crowded industry with organizations doing components of what we do but do not have the comprehensive services we offer.
What we have in place
- We currently have a defined mission statement and tag line, which should make it easy for you to get started. We also have an understanding of who our target client population is and key partners, and the ability to provide any other information you need.
How this will help
This project will save us $10,948 , allowing us to focus on the development of materials aligned with a clear message that aligns with our targets, rather than continuing to utilize messages that hope to appeal to a broader audience.
We are at a pivotal moment in the growth of PathWays PA, as the organization looks to diversify its funding to include a greater mix of individual donors, corporate partners, and foundations. To effectively reach new audiences, and revitalize relationships with "lapsed" funders and donors PathWays PA's leadership needs a greater understanding of how it is viewed in the community, and how to best position itself for future growth. We need assistance moving from being one of the area's "best kept secrets" to being a known leader in the community by those with the capacity to support the organization financially.
Project plan
Posted by
Clayton F.
Volunteer manager
Our mission
PathWays PA's mission is to help low-income women, children, teens, and families achieve financial independence and family well-being.
What we do
For nearly 40 years, PathWaysPA has been helping low income women and families end the cycle of poverty, homelessness and abuse by helping them to move along the path to self-sufficiency.
Each year, PathWaysPA assists nearly 5,000 low income women, children, teens and individuals to achieve economic independence and family well-being through a unique combination of individual and community-based programs.
