-
This project was completed on Feb 12, 2013
-
Matched with Andrea G.
-
See the Impact story
Public Relations Plan
Project details
What we need
A plan detailing messages that an organization wishes to convey with tactical recommendations for how best to reach target audiences using limited resources. This will include suggestions for implementing this strategy and suggested Catchafire projects. This is a planning project and does not include long-term execution or implementation.
What we have in place
How this will help
This project will save us $6,000 , allowing us to
Project plan
Posted by
Kari L.
Designing for Good
Our mission
Rubina is a social enterprise start-up that focuses on building sustainable livelihoods for rural women artisans through design, craft, and story.
What we do
Rubina is a start-up social enterprise that surfaces designers and artisans who are working together to make innovative products by blending modern design and traditional craft. Our goal is to build a larger market and increase the knowledge and value of traditional craft within that market through design and story. We will be introducing an e-commerce and online editorial platform this summer through which we'll feature weekly products + stories of these collaborations by using video, photography, and written editorials. We believe that through the blend of craft, design, and story, rural women artisans are given a better chance at earning a sustainable income and preserving their traditional crafts that are currently dying out due to a lack of market access and industrial expansion.
Testimonials
(No testimonial has been submitted by Kari)
(No testimonial has been submitted by Andrea)
